Marketing effectiveness is always related to numbers. While seeing your brand in a famous media might be nice for your business, it is not a measurable, tangible metric. Marketing effectiveness is about measuring those numbers consistently, and work to improve upon that data. So, a huge part of measuring marketing effectiveness is about measuring the right metrics. There are virtually unlimited number of different metrics related to marketing, and if you are tracking the wrong ones, it can bring a negative impact to your business. Here, we will share 21 of the most important metrics you should measure when aiming to improve your marketing performance. This will be a huge list, but we will attempt to explain each of them as clear as possible. Without further ado, let us begin with the first one.