Let’s be honest, how often did you see an advertisement for a product you never knew before on the internet, and actually purchase it? Pretty rare, right? To succeed in digital marketing, we must first acknowledge the fact that it is very, very saturated, and so you must do your homework to get ahead. So, in this guide, we will share 5 of the best marketing trends and strategies for B2B technology companies that will help you get ahead in this saturated market of 2018. What are they? Let us begin.