Nowadays, having a marketing automation platform is virtually a must for any organizations. It is one of the blessings of the digital age, and it’s no wonder the marketing automation industry has grown almost 300% in the span of just two years. Yet, this phenomenon also means that new marketing automation platforms are being released seemingly every other day, and so choosing the right marketing automation tool for your business can be a very confusing task. Addressing that issue, this guide will attempt to discuss all the ins and outs of the marketing automation platform: the definition, the criterion, and short reviews on some of the best options available. Let us begin by discussing the concept of marketing automation itself.