For a SaaS business, having an aesthetically-pleasing and technically sound website is crucial on so many different levels.
Since a SaaS business doesn’t sell any physical product, and most of them don’t have any physical store, the website is very important as the SaaS business’s digital storefront.
Not only that, but with the subscription-based model and the nature of SaaS businesses as a whole, interactions between SaaS customers and the website are typically more frequent.
A proper SaaS website must:
- Look aesthetically pleasing and professional. It needs to show that you are serious about your business and your product is legitimate. No one would like to subscribe to a SaaS product just to have it disappear the next month.
- Properly showcase and explain what the product is and the benefit it offers.
- Include aesthetically-pleasing images, photos, and videos that help explain how the SaaS product works and how it can help its users
- Encourage visitors to convert in three main ways:
- Easy access to a free trial or free demo
- Sign up for the email newsletter
- Subscribe or purchase the SaaS product
- Not a must, but a comparison page comparing the SaaS product to its competitors can be effective.
- An informative but not cluttered pricing page that is easy to understand
Fortunately, nowadays, building a professional SaaS website is much easier and more affordable than ever. Yet, you may still need some inspiration.
Here, we’ll take a closer look at some of the best SaaS websites in 2022 you could get inspiration from and learn something about.
1. ClickUp
Why is it on this list?
ClickUp is a well-known project management solution delivered as SaaS, and the website is a good example of how to cover a SaaS product with rich features by using different types of landing pages. It is also a good example of how to optimize a SaaS website for SEO.
While there are quite a lot of landing pages on the web page, all of them are categorized in an SEO-friendly way that is also easily understood by human users. Navigation menus are clearly labeled so website visitors can easily find the information they are looking for.
ClickUp’s website also sets a gold standard on how to properly use and optimize the footer in a SaaS website. It has all the important information the visitors will need, including the “Compare” section that compares ClickUp’s product with its competitors. All of these comparison pages are also SEO-friendly, so they tend to rank well on Google and other search engines.
The website also features a well-structured and optimized blog section with well-written articles. It has a nice table of content and also a clear CTA on the blog page.
Last but not least, it also has a well-optimized pricing/product page that is easy to understand and is properly optimized for conversions.
2. Butter
Why is it on this list?
Butter is a collaboration solution that is especially focused on facilitating fun and interactive meetings in teams.
With that being said, Butter’s website is also designed with a fun design approach that is also simple to navigate.
One of the key highlights of the Butter website is its simple and intuitive navigation menu. It has an intuitive drop-down menu dedicated to showcasing its product’s features, in which visitors can easily learn all the features offered by the product.
Butter also has a fun-themed and well-structured blog section. Visitors can use the category tabs to easily find different blog posts covering different topics.
Another key highlight of the website is the well-written and (again) fun-themed product pricing page. It has a unique and creative copywriting around the word “butter,” and the offered plans are both easy to understand and attractive.
3. Slack
Why is it on this list?
Slack is a well-known collaboration and communication solution with millions of active users from all around the world.
Slack is popular for a simple reason: it’s a great product. Yet, it is also accompanied by a great website that is both informative and attractive at the same time.
Slack’s website is pretty straightforward and doesn’t really involve heavy graphics and videos. It does feature some simple animated videos mainly for demonstrating Slack’s product features accompanied by clear and effective CTAs.
A great example of how simplicity can be effective in SaaS websites and how simple UX designs can improve conversions.
4. Figma
Why it’s on this list
Figma is a collaborative design platform that emphasizes fun collaborations to streamline the design process so teams can deliver better design products faster.
With that being said, Figma’s website is really effective in showcasing the product’s value, with fun doodles and animated GIFs to effectively attract its target audience: designers.
The simple animation GIFs and attractive images, accompanied by the simple UX, are also really effective in explaining what the product is about and its key features/benefits.
It has a clear CTA button that is positioned in the top right corner of every page that is black in color, contrasting the white background color. So, visitors simply won’t miss it.
Yet another example of how a great SaaS website is one that represents the product’s unique values and benefits while catering to its target audience.
5. Dropbox
Dropbox is one of the most popular SaaS products available on the market at the moment, and the popular cloud storage solution is also supported by a great website.
Back in the day, the Dropbox website’s design is also quite innovative, being one of the first websites in the SaaS sector that creatively utilizes large, prominent images and flashy fonts.
The website itself is quite simplistic in approach. Right up front, you’ll be greeted by a bold statement about what Dropbox is and what it does, followed by a simple registration form to immediately convert you into trying Dropbox’s product.
This is Dropbox recognizing and leveraging its popularity and the fact that most people are already familiar with the brand, so it can go straight into converting visitors.
A great example of how a conversion-focused SaaS website should look land function.
6. Webflow
Why is it on this list?
Webflow offers an affordable and easy-to-use website builder solution to help other people and businesses build their websites without any coding experience.
Having been around since 2013, it is one of the first website development SaaS solutions available in the market and is very popular among designers, marketers, and software developers.
With that being said, Webflow’s website uses a scrolling animation technique. It is rich in information, especially considering Webflow’s richness in features, and yet the website is not cluttered and is easy to consume, thanks to the creative and effective use of white spaces.
Despite being simple and straightforward, the website is also quite attractive with its usage of graphics and bold color choices while also featuring SEO-focused blog posts to organically attract visitors.
7. Spline
Spline is a collaborative design SaaS solution offering intuitive tools for building 3D graphics and animations.
Being a design and tech-heavy SaaS product, the website does a really great job in communicating what Spline is about: the website is both sleek and intuitive, with a high-tech feel to it, making it ideal for attracting Spline’s target audience like graphic designers and website developers, among others.
Another unique highlight of Spline is its interactive and fun homepage, emphasizing the platform’s capability to create 3D animations.
Very simple and intuitive without any drop-down menus. It goes straight to the point by displaying a feature page that links to Spline’s social profiles and Discord and an informative documentation page that acts as Spline’s resource hub.
While this approach is rather uncommon for SaaS websites, it has proven to be quite effective and can be an inspiration, especially if you are trying to build a website for SaaS products that are still in their earlier stages.
8. Tempo
Why is it on this list?
Tempo is a subscription-based, personalized home fitness coaching solution, allowing its users to gain access to fully customizable, one-on-one fitness coaching from certified coaches.
Tempo’s website is really well-designed and attractive, utilizing full-width video on its homepage to showcase what Tempo is about. Visitors can easily learn the perks and features they’ll get from subscribing to Tempo just by scrolling through the page.
The website is also very interactive, and visitors can scroll and move their mouse to access more information on the page. Tempo also creatively placed photos, images, and videos to keep things interesting and to convey information without making the website too cluttered.
A great example of how to use photos, animations, and videos to provide information and educate visitors about the SaaS product rather than relying on too much text to maintain engagement.
9. Lattice
Why is it on this list?
Another example of an excellent flat website design, Lattice’s website is rich in information with strategic placements of CTAs, and yet still looks simple and uncluttered.
Lattice, in its own words, is a “people success” platform, offering a software solution for companies to manage the performance, engagement, and development of team members.
Again, being a rather technical product, in-depth explanations are required to clearly elaborate what Lattice is about, and the website successfully achieved this purpose.
Lattice’s website is rich with information in different formats. Right up front on the homepage, visitors are presented with a large CTA button straight to the product demo. Scroll down a bit, and you’ll be able to find a walkthrough video showcasing what the app is about (and its benefits.)
A great example of how to effectively use the “show, don’t tell” principle in explaining a rather complex product.
10. Juno
Why is it on this list?
Juno is an employee recognition SaaS solution that helps employers reward their employees via flexible benefits.
Since, as we can see, Juno is rather an unusual SaaS product, the website plays a great role in educating potential customers about what the product is about, and the about section on the website does just that very effectively. Most visitors should be able to clearly understand what Juno is about just by visiting the homepage.
The website itself looks professional with a minimalistic design approach with clean font choice and clever use of white spaces, and yet there are colorful elements used throughout the page to keep things fun and attractive.
While navigation-wise, Juno’s website is nothing special, it still does its job of showcasing Juno’s important features with its drop-down menus.
Juno’s website is rich with information in different formats. Right up front on the homepage, visitors are presented with a large CTA button straight to the product demo. Scroll down a bit, and you’ll be able to find animated gifs video showcasing what the app is about (and its benefits.)
A great example of how to effectively use the “show, don’t tell” principle in explaining a rather complex product to keep things interesting.
11. Gumroad
Why is it on this list?
Gumroad is yet another unique SaaS business that lets its users create digital products and sell them online: selling digital courses, indie games, workout programs, and so on.
Gumroad’s website is very fun and playful with a lot of colors, conveying what the brand is about and catering to its wide target audience: anyone that wants to make money online.
Despite being playful and rather simplistic in design, the website is still pretty informative, and everything is easily navigable.
Wrapping Up: Building a Great Website for your Saas Business
Having a well-designed and fully functional website is crucial for any SaaS business. Not only will the website function as a platform to showcase the product’s features and values, but in a subscription-based SaaS model, we can expect customers to interact regularly with the website, often on a daily basis.
Yet, a great and well-designed website wouldn’t happen by itself, and investing adequate time and resources would be necessary.
You can use the websites we’ve shared above as your inspiration, and by evaluating what worked for them (and what didn’t), you’ll have a more solid foundation on how to build a SaaS website that is totally yours.
