Case Study

SaaS SEO Case Study – Brand Protection Company Increased Organic Traffic by 159% and
MQLs by 194%

We helped a company break through organic traffic plateau, find, and create new profitable, SEO-optimized pages.

Do you want us to develop and implement the the same SEO strategy for your business?

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Keywords ranked on the first page

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Campaign length

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Increase in organic traffic

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Increase in MQL

Client Background

The client's website and SEO were somewhat successful in the past, with organic search serving as one of their main lead generation channels, fueling the growth of their brand protection SaaS company from 0 to a 6-figure business.

 

Their primary strengths lay in their large marketing and content team's ability to produce 10 - 30 new pages and blog posts per month. However, the team required direction and SEO topic ideas that would help them in dominating a highly competitive niche online.

The Challenge

Even when they produced 10 blog posts a month, their traffic didn't grow as fast as they had expected. The organic traffic fluctuated without any noticeable improvements in their lead generation efforts.

We discovered that they didn't have an SEO strategy for commercial keyboards, and the content calendar planning was missing and SEO and keyword analysis step. Additionally, they didn't conduct keyword research prior to writing and creating pages, resulting in a significant amount of content not being searched and visited through organic search.

Initial SEO Analysis

We started the SEO campaign by reviewing and finding the most profitable pages and keywords, ensuring that everything we create will be optimized for SEO.

We identified 14 new commercial keyword groups and prioritized new page development. Additionally, we pinpointed 50 initial SEO-optimized blog post topics that are searched by their prospects. We created a content calendar and worked with writers on the SEO guidelines.

Through this SEO analysis, we discovered a few potential issues and areas for improvement:

  1. Blog posts they created before working with Nine Peaks weren't optimized for SEO.
  2. No keyword analysis and mapping were ever done for the website.
  3. Their main keywords and pages didn't rank on the first page.
  4. There was no active link-building campaign.

Technical SEO Audit

Technical SEO audit identified 16 issues that needed to be resolved.

We prioritized them in order of importance with the quick wins first.

We met with the marketing team and developers to review each action item and assign them to responsive team members.

Here are some of the things we addressed within 1-3 months:

  • Removed a large number of duplicate and paginated pages.
  • Deindexed tags and empty URLs that were creating hundreds of low-quality pages.
  • Added contextual internal links in every blog post.
  • Added site-wide footer links.
  • Fixed canonical issues on a specific group of pages.

In parallel, we were working on the 2nd of the third important pillar of SEO…

Content Editorial: Planning and Revision

The new blog posts they were publishing before working with Nine Peaks were not attracting enough traffic to improve lead generation.

The topics and keywords selected were too narrow, and often no keyword and SEO research was done before writing.

We set a goal to reoptimize existing blog posts and write only on topics that can drive organic traffic to the site. We decided to increase the pace from 10 articles per month to 20 articles per month.

We completed content gap analysis and keyword research to identify keywords that have search volume and grouped them by intent and topic.

Because the site already had authority, we were able to start ranking on the first page for long-tail keywords first and continue to target keywords with much higher search volumes.

The process for writing SEO-optimized blog posts was as follows:

  1. Determine a primary keyword, search intent, and article angle.
  2. Prepare a detailed brief for each article, including an outline and ideas to make our article stand out.
  3. Write long-form posts and undergo multiple revisions to rank as high as possible after we go live.

Here is an example of the content calendar and blog post's organic traffic. Organic traffic and impressions grew over time, adding up to the overall visitor and lead count.

Link Building

Link building is our agency's specialty, and we have successfully planned and executed multiple link-building campaigns, including guest posts, non-reciprocal link exchange, competitor link building, link insertion, and broken link building. We created hundreds of backlinks from reputable, high-authority domains with organic traffic, which significantly improved domain authority and rating.

 

Link-building activities played a crucial role in the success of the campaign and helped us rank in the top position for highly competitive keywords and increase organic traffic and MQLs.

The Results

Results rarely happen by chance. As I always do at the start of a project, we had set goals on key metrics.

 

Start growing organic traffic and MQLs.

We were able to start growing organic traffic in 3 months. It took 6 months to significantly grow organic traffic and leads.

 

159% increase in organic traffic.

Twelve months later, the monthly traffic significantly increased compared to before the SEO campaign.

 

194% increase in MQLs (Marketing Qualified Leads).

The number of MQLs we generated from organic traffic significantly increased and almost tripled compared to before SEO.