On top of the existing page traffic decline, the new blog posts were not attracting enough traffic to reverse the trend.
The topics and keywords selected were too narrow and often no keyword and SEO research were done before writing.
We set a goal to reoptimize existing blog posts and write only on topics that can drive organic traffic to the site. We decided to increase the pace from one article per week to 4 articles per week.
We completed content gap analysis and keyword research to identify keywords that have search volume and grope them by intent and topic.
Because the site already had authority, we were able to start ranking on the first page for long tail keywords first and continue to target keywords with much higher search volumes.
The process for writing SEO optimized blog posts was the following:
- Determine a primary keyword, search intent, and article angle
- Prepare a detailed brief for each article including an outline and ideas to make our article stand out
- Writing long-form posts and multiple revisions to rank as high as possible after we go live.
Here is an example of the performance of one SEO-optimized blog post that we published. Organic traffic and impressions grew overtime adding up to the overall visitors and leads count.