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Crafting a Winning Software Marketing Strategy: A Comprehensive Guide

Marketing software products and SaaS can be a challenging task due to several reasons: First, since you are not selling physical products, it can be difficult to prove the tangible benefits of your software to potential customers. Second, the competition...

September 22, 2023

Local SEO 101: Focus on Visibility, not on Rankings

SEO Strategy

Local SEO 101: Focus on Visibility, not on Rankings

In our digitally driven world, your business’s website is your frontline salesperson, your ever-attentive customer service agent, and your prime marketing asset, all rolled into one. Yet, without the right visibility, it’s like having the best store in a hidden...

August 15, 2023

SEO Keywords: How to Find Keywords for Your Website

SEO Strategy

SEO Keywords: How to Find Keywords for Your Website

If you’re looking for a way to make your business more visible to the modern consumer, you’re going to need a website. A recent study showed that 81 percent of shoppers research products and services online before they make a...

November 24, 2022

SEO Strategy for B2B Tech Companies: Ultimate Guide

Blog SEO Strategy

SEO Strategy for B2B Tech Companies: Ultimate Guide

It’s no secret that B2B marketing and selling can be complicated, even more so for B2B tech companies selling technology-based products and services due to the lack of physical products to showcase. Not to mention, B2B tech is a very...

July 15, 2022

Content Marketing SEO Strategy

How To Maximize Your Lead Generation With SEO

SEO and lead generation are arguably two of the most important parts of a successful digital marketing strategy for any business: you can’t grow your business if you can’t generate enough leads, and at the same time SEO remains the...

January 30, 2021

SEO Strategy

SEO For Small Business: How to Grow Traffic and Sales

Whether we can generate enough organic traffic to our website can make or break any business, and yet, many small businesses overlook SEO in favor of other forms of marketing. In fact, SEO can be a very cost-effective way to...

December 22, 2020

Marketing Analytics Revenue Marketing Saas Strategy

Understanding MRR in SaaS and Using It To Achieve Growth

MRR, or Monthly Recurring Revenue, is a very important metric for any SaaS business with subscription-based model, if not the most important. In a recurring revenue model, once we acquire a customer, we expect a recurring stream of money every...

June 19, 2019

Digital Marketing Saas Strategy

B2B SaaS Marketing: Key Tips To Help You Succeed

The B2B SaaS industry is a very competitive space, and is still expected to continue growing. However, it’s also no secret that the failure rate for SaaS companies is relatively high, and so proper marketing is highly essential for a...

June 16, 2019

Digital Marketing Ecommerce Strategy

5 Most Effective Ecommerce Marketing Strategies

One of the biggest challenges for any ecommerce businesses is marketing: finding new prospects (lead generation), nurturing these prospects until they are ready to buy (lead nurturing), and encouraging them for the actual purchase (conversion). With that being said, in...

June 12, 2019

Digital Marketing Saas Strategy

Effective SaaS Sales Strategy: The Ultimate Guide

SaaS as an industry is growing rapidly in the past decade, and is still expected to grow in the years to come. New players keep coming each and every year, meaning, the industry is becoming more competitive, and if you...

June 9, 2019

Lead Generation Strategy

Sales Ready Lead Generation: The Ultimate Guide

Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert....

June 5, 2019

Lead Generation Marketing Analytics Strategy

How To Develop an Effective Marketing Funnel

The harsh truth is, even after we put a lot of effort into our marketing campaigns, be active in all social media platforms, and spending a lot of money in paid advertising, there is no guarantee to get the results...

June 1, 2019

Digital Marketing Strategy

The New Outbound Marketing: Combining Inbound and Outbound Marketing To Get More Results

Especially in recent years, inbound marketing has been one of the most talked-about jargon in the digital marketing world. Yet, inbound marketing actually has been around since the early 2000s, and ever since then, it’s always compared to traditional marketing...

May 25, 2019

Strategy

4 Effective Marketing Strategies for Technology Companies

The technology industry is always evolving each year: the customer’s needs and expectations are rapidly changing, and there are always new competitors lurking in the corner. So, when talking about marketing strategy for technology companies, it’s not about a one-size-fits-all...

April 29, 2019

Content Marketing Strategy

5 Effective Marketing Tactics To Drive More Sales

Driving more sales is the ultimate goal of most, if not all businesses. However, surprisingly many marketers are not developing their plan and strategy according to that goal. A common assumption is that most traditional marketing activities will in the...

April 29, 2019

Digital Marketing Strategy

21 Most Important Marketing Effectiveness Metrics You Should Know

Marketing effectiveness is always related to numbers. While seeing your brand in a famous media might be nice for your business, it is not a measurable, tangible metric. Marketing effectiveness is about measuring those numbers consistently, and work to improve...

December 27, 2018

Digital Marketing Strategy

The Most Effective Marketing Strategies To Increase Revenue

Every business, in essence, is about generating more sales, which will translate to more revenue and profit. However, what actually is the most effective tactics to increase sales? That is actually a very hard question to answer. Part of the...

December 1, 2018

Digital Marketing Strategy

12 Tactics to Grow Your Business Fast

Achieving exponential growth is the dream of virtually every entrepreneurs, businesspeople, and marketers. Even more if this growth is achieved in a relatively fast manner. Yet, let’s face it, achieving high scalability can be extremely hard and will require tremendous...

November 30, 2018

Digital Marketing Strategy

The Ultimate Guide To Choosing The Most Effective Digital Marketing Channels for Your Business

What is the most effective digital marketing channels? The answer will vary for different businesses according to many different factors. A marketing channel that works for one business might not be effective for the others. In general, the most effective...

November 26, 2018

Digital Marketing Strategy

How To Optimize Digital Marketing Budget

How much is the cost of digital marketing? The answer can greatly vary with every business, yet we all know that if we are not careful, it can get real expensive, real fast. So, how can we monitor and optimize...

November 18, 2018

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Category: Strategy

Crafting a Winning Software Marketing Strategy: A Comprehensive Guide

Local SEO 101: Focus on Visibility, not on Rankings

SEO Keywords: How to Find Keywords for Your Website

SEO Strategy for B2B Tech Companies: Ultimate Guide

How To Maximize Your Lead Generation With SEO

SEO For Small Business: How to Grow Traffic and Sales

Understanding MRR in SaaS and Using It To Achieve Growth

B2B SaaS Marketing: Key Tips To Help You Succeed

5 Most Effective Ecommerce Marketing Strategies

Effective SaaS Sales Strategy: The Ultimate Guide

How To Develop an Effective Marketing Funnel

The New Outbound Marketing: Combining Inbound and Outbound Marketing To Get More Results

4 Effective Marketing Strategies for Technology Companies

5 Effective Marketing Tactics To Drive More Sales

The Most Effective Marketing Strategies To Increase Revenue

12 Tactics to Grow Your Business Fast

The Ultimate Guide To Choosing The Most Effective Digital Marketing Channels for Your Business

How To Optimize Digital Marketing Budget

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