To grow, any SaaS enterprise needs to have at least one sustainable way to generate leads and convert them into customers. Yet, anyone running an enterprise SaaS would know how difficult it is to attract and retain customers amid all the competition.
This is where the importance of SEO comes in.
SEO or Search Engine Optimization allows SaaS websites and landing pages to rank higher on the search engine results pages (SERPs) for the relevant keyword, providing a sustainable source of organic traffic.
In turn, the generated organic traffic will not only be a valuable source of high-quality leads but will also be an important way for SaaS enterprises to establish brand awareness and thought leadership in their particular niche.
However, implementing SEO in an enterprise SaaS business can be easier said than done. In most cases, the initiative would require managing a large website with multiple products (and, in some cases, services) and competing over high-volume keywords with established brands.
In short, you need a clear and effective enterprise SaaS SEO strategy if you really want to tackle the challenges discussed above and achieve success.
In this guide to enterprise SEO strategy, we’ll explore all you need to know to plan, execute, and measure your SEO strategy in a simple, four-step process:
- Setting up foundations: identifying your target audience, developing unique value propositions, and defining business objectives
- Perform keyword research: identify the best keywords to target that will benefit your enterprise SaaS business
- Content development: produce high-quality, relevant content that matches the target audience’s search intent and provides value to them while establishing your thought leadership in the niche
- Optimize on-page and off-page SEO: optimize your site structure, metadata, navigation, link profile, social signals, and other internal/external factors that may affect your search rankings.
By following these steps, you’ll be able to improve your website’s and brand’s visibility on search engines, attract more qualified traffic, and convert them into leads and customers.
Ready to learn more? Let’s dive into the enterprise SaaS SEO strategy guide right away.
Step 1: Setting up foundations
Before you start planning and executing your SEO marketing strategy, you’ll need to establish a clear idea of what you want to achieve with your enterprise SaaS SEO initiatives.
It’s important to understand that SEO is not a one-size-fits-all strategy. Different marketing objectives and milestones may require different SEO strategies and tactics.
With that being said, here are some steps you can take to set up strong foundations for your SEO strategy:
Identify your target audience
Who are your SaaS product’s ideal customers?
Answering these questions would be critical to make sure your time, money, and resources are allocated to target those who are the most likely to purchase your SaaS product or commit to a subscription.
Since an enterprise SaaS business is a B2B (business-to-business) by nature, then the target audience here is companies rather than individuals. This will especially affect how you should develop buyer personas (more on this below)
There are three main ways you can use to identify your enterprise SaaS business’s ideal audience:
- Analyze current customer base: extract data from your CRM solution or other tools and analyze the data to identify patterns (i.e., specific behaviors, firmographics, demographics, etc.) to identify the common characteristics of your ideal customers. However, if you are a brand-new company without any sizable customer base at the moment, this approach may not be viable.
- If necessary, you can also conduct surveys (i.e., online with Google Forms or SurveyMonkey), interviews, or focus group discussions to gather more information from your existing customers.
- Competitive analysis: the second approach is to analyze who your competitors’ target audiences are so you can either target the same companies or identify gaps in the market. You can use various sources such as websites, reviews/testimonials, case studies, reports, surveys, interviews, and even social media interactions.
- Paying others to conduct market research: depending on your budget and timeline, it’s possible to pay a marketing agency, consultant, or specialist market research companies to conduct market research ad identify your target audience on your behalf.
Obviously, you can also use a combination of these approaches to get the best possible results.
Once you’ve identified who your target customers are, gather as much information as you can about them to define the firmographic, behavioral, and environmental attributes of your ideal target accounts: industry, company size, geographic location, goals, challenges, pain points, budget, and so on.
Since you are a B2B business, another important consideration is the fact that the companies you are targeting may involve multiple decision-makers in their purchase decision, each with a different role and responsibility. You may need to take these multiple roles into account when defining your target customers, which may aid you in SEO content creation later.
Identify and analyze your direct and indirect competitors to identify their strengths, weaknesses, and strategies:
- Who are the main competitors in your niche?
- What are their unique selling propositions (UVPs)?
- How do they rank for search keywords relevant to your brand?
- What kind of content do they produce? How do they promote their content?
- How do they engage with their target audience?
- How are they generating their leads?
- How do they optimize their website? You can use SEO tools like SEMRush, Ahrefs, or others to analyze your website’s SEO performance and approaches.
Set SEO KPIs
How will you measure your SEO campaign’s success?
You can use the SMART framework to define SEO goals and set KPIs that are:
- Specific: your SEO goal should be well-defined and clear.
- Measurable: your goal should have specific measurable criteria that can be tracked, such as percentages or numbers.
- Achievable: it’s critical that the goal should be attainable and realistic after considering available resources, skills, and constraints.
- Relevant: properly aligned with your business’s purposes and overall objectives.
- TIme-bound: your SEO goal should have a clear timeframe or deadline to ensure accountability.
It’s critical to understand that although the goal of most SEO campaigns is fairly obvious: increase in search ranking, it shouldn’t be the end goal. Search ranking alone won’t bring much value if it can’t attract the right organic traffic to your website.
Instead, here are some examples of SEO goals that follow this SMART framework:
- Increase organic traffic to the website by 20% within six months.
- Generate 50 new leads per month from organic search within 1 year.
- Reducing bounce rate by 10% within six months
And so on.
Once you’ve defined your goals, identify what SEO KPIs and metrics you’ll monitor to track the campaign’s performance against these objectives. Some common SEO KPIs for enterprise SaaS companies include:
- Search ranking (again, be careful not to put too much emphasis on search ranking.) A healthy SEO campaign should show a steady, gradual climb in keyword ranking
- Organic traffic. Should also climb steadily along with search ranking.
- Organic conversions. The number of organic traffic that took the desired action (i.e., signed up for a free trial)
- Link profile. Especially backlinks
- Click-through rate. The percentage of visitors who clicked on your page that appears as a search result on the SERPs.
Then, you can set up relevant tools and systems like Google Analytics, Google Search Console, and other solutions to help you gather data for these metrics.
Step 2: Keyword research
Now that you’ve set up a solid foundation, we can start planning the actual SEO campaign for your enterprise SaaS company by performing keyword research.
Keyword research, simply put, is the process of identifying the words and phrases you’ll target in the SEO efforts. It’s mainly about identifying what search queries your target audience uses when searching for information or specific products/solutions related to your enterprise SaaS business.
When performed correctly, keyword research will help you understand what topics are relevant and popular for your target customers.
In general, when performing keyword research, there are three main principles to follow:
- The target keywords or phrases must be frequently searched by your target audience, and identified by a high search volume.
- The target keywords must be relevant to your enterprise SaaS business. Not all keywords that are popular among your target audience will align with your business’s objectives.
- Based on your timeline and available resources, assess whether the competition for the target keyword is manageable (keyword difficulty).
However, specifically for enterprise SaaS, keyword research can be more complex and challenging due to the narrow enterprise SaaS niche. Unlike in B2C SEO, where keywords tend to be more broad and generic, in B2B SEO, keywords tend to be more technical and specific.
Thus, the “popular” keywords tend to be more specific and long-tailed, the search volume might not be that high, and the competition for them can be very tight. This means that you may need to dig deeper and conduct more thorough research to find the right keywords for your enterprise SaaS SEO campaign.
In practice, you can use various tools and methods to assist your keyword research, but here are some actionable methods you can try:
1. Check customer reviews
Checking customer reviews for your product—as well as your competitors—, can be a great source of keyword ideas. These reviews will reveal how your customers talk about your product or product similar to yours: its features, any complaints, the benefits they get, and so on.
Consider checking reviews on platforms like Capterra, Trustpilot, and G2Crowd. You may also want to check out mentions of your SaaS product (and your competitors) on social media.
On these customer reviews, check out what words and phrases they use to describe their needs, complaints, inquiries, goals, and so on. Also, check out what features or benefits they value most about your product or service.
To use customer reviews for keyword research, you can follow these tips:
- Identify the platforms where your customers are active. Start with Capterra, G2Crowd, and other sites that specialize in software products.
- Collect the reviews (i.e., copy-paste them on a document or Excel sheet,), then analyze the reviews. You can also use tools like Mention or ReviewTracekrs to collect reviews from various sources.
- Extract keywords from the reviews. You can use tools like Word Cloud Generator or Text Analyzer to identify the most frequent words/phrases used in each review.
- Group the keywords, for example, by topic, search intent, feature, benefit, complaint/problem, etc.
- Prioritize the keywords, for example, by keyword difficulty, relevance, or popularity.
For example, if your SaaS company sells an enterprise project management SaaS, you may find keywords like “workflow,” “process,” “collaboration,” “integration,” “reporting,” and so on in the reviews.
2. Leverage “Google Suggest” and “People Also Ask.”
An easy and relatively untapped way to find keyword ideas is to use Google Suggest and Google’s “People Also Ask” feature.
Google Suggest is a feature of Google Search that shows search suggestions to users when they type their query into the search box. So, the idea is to type in a keyword related to your niche (seed keyword) and see what Google suggests as you type. On search results pages for some keywords, there is also the “People Also Ask” section, showing questions related to your query that can be a source of keyword ideas.
Since both Google Suggest and People Also Ask are based on real data (from actual user searches), they can also help you understand the search intent behind potential search queries.
You can follow these steps to use Google Suggest, and People Also Ask feature to aid your keyword research efforts:
- Enter your seed keyword in Google’s search box. Google will show autofill suggestions that appear as you type. If necessary, add modifiers (“how,” “why,” “what,” etc.) to get more suggestions.
- Here you have two options:
- Note down the suggestions you like. You can also click on these suggestions to check the search results (so you can get a clearer idea about the competition.)
- After you click on one of the suggestions (or press enter), scroll down to find the “People Also Ask” section. Note down the questions that appear there and check for keyword ideas. You can also click on each question to expand it and see more questions.
Repeat these steps with different seed keywords.
Protip: you can feed the suggested keywords to tools like AnswerThePublic or Keyword Tool to generate more keyword suggestions and/or questions based on your seed keyword.
- Keyword research via competitive analysis
Another effective approach is to analyze what keywords your competitors currently rank for, which can help you:
- Identify keywords they are targeting that you may be able to compete with (opportunities)
- Identify keywords that are relevant to your niche with fairly low competition (gaps)
You can use SEO tools like Ahrefs, Moz, or SEMRush to help with competitive analysis, and you can follow these steps:
- Identify your competitors. You can enter your main keyword(s) in Google search and take notes of top organic results. You can use tools like SEMRush’s Domain Overview or Ahrefs’ Site Explorer to check the top-ranking sites in your niche.
- Once you’ve identified your main competitors, you can analyze their keyword profiles. You can use tools like SEMRush’s Organic Research Report or Ahrefs’ Organic Keywords report to identify:
- The keywords your competitors rank for
- How much organic traffic do they get from each keyword?
- The competition for each keyword (keyword difficulty)
- With some tools, you can also filter and sort the keywords based on criteria such as search volume, ranking positions, keyword difficulty, and more
- Identify gaps and opportunities. You can use SEMRush’s Keyword Gap tool or Ahrefs’ Content Gap tool to compare your website’s keywords with your competitors and find which ones you have an advantage over (opportunities) and which you haven’t targeted.
- Look for keywords with low competition level (difficulty) that have high traffic potential or high-intent keywords with low competition.
- Analyze your competitors’ content strategy. Check what pages on their website drive the most organic traffic (you can use Ahrefs’ Top Pages report or SEMRush’s Pages report) and what keywords they target on these pages. You can also analyze their landing pages, blog posts, and other content pieces to see how they approach their content strategy.
- Analyze their backlink profile. You can use various tools to check your competitors’ link profiles (i.e., SEMRush’s Backlink Analytics), what sites link to your competitor’s websites, and what anchor texts they use. You can also analyze their most linked pages and see what types of content attract the most backlinks.
- Analyze their advertising strategy (if any). You can use SEMRush’s Advertising Research report or Ahrefs’ PPC Keywords report to check what keywords your competitors are bidding on in Google Ads and how much they spend on each keyword. You can also analyze how they approach their copywriting, landing page designs, offers, and CTA optimizations, among other elements.
Of course, this is not an exhaustive list, and there are definitely more keyword research methods you can try. Yet, the methods we’ve shared above should be effective enough for you to identify relevant keywords for your specific enterprise SaaS niche.
Nevertheless, after you’ve identified your target keywords, next, we’ll discuss how to map and prioritize keywords for your SEO campaign.
Mapping and prioritizing keywords
After the keyword research, by now, you may have a list of tens, hundreds, or even thousands of keyword ideas, depending on your timeline and the scale of your SEO campaign.
Regardless of the number of target keywords you have, the next thing you should do is map and prioritize these target keywords.
There are many different methods you can use to map or segment your keywords, but the simplest and the most effective one is to categorize keywords into the different stages of the buyer’s journey and search intent.
Mapping keywords into stages of buyer’s journey and search intent
Users may have different reasons or purposes when searching for a keyword, which will significantly affect what results they are expecting and what types of information they’ll perceive as valuable.
We can classify search intent into just four main types:
- Informational intent: the searcher is looking for information or finding an answer to a specific question. For example, “what is enterprise Saas?” or “enterprise SaaS definition.”
- Navigational intent: the searcher wants to go to a specific website or a page, but instead of typing the full URL, they decide to use the search function. For example “Nike website” or just “Nike.”
- Commercial: the searcher wants to compare different solutions (products or services) before making their purchase decision. For example “best enterprise project management software” or “iPhone 14 vs Samsung S23.”
- Transactional: the searcher wants to purchase something (or perform an action). For example, “book a flight to New York” or “buy X.”
It’s critical to understand that during a particular customer’s relationship with your brand, they will move between different goals and purposes when looking for information (they will move between different search intents.) This is what we call the buyer’s journey.
A buyer’s journey is the steps that potential customers take, from becoming aware of their problem to considering various solutions to this problem to making a decision to subscribe to your enterprise SaaS solution.
In general, the buyer’s journey for an enterprise SaaS product can be divided into three main stages:
- Awareness stage: here, the potential customer (someone in a company/enterprise) realizes that their enterprise has a need or is facing a problem. Those in this stage tend to have informational search intent, and they tend to use broad and generic informational keywords. For example “how to improve production efficiency?” or “what is enterprise Saas?”
- Consideration stage: in this stage, the potential customer has defined their problem (or need) more clearly and starts researching different solution options. In this stage, they tend to use keywords with commercial intent, and these keywords are typically more comparative and specific in nature. For example, “enterprise SaaS vs on-premise software” or “[SaaS product A] vs [SaaS product B].”
- Decision stage: in this stage, the user has decided on one solution (in this case, a SaaS product.) They tend to use keywords with transactional intent that are much more narrow and action-oriented. For example “buy [SaaS product name]” or “[SaaS product name] free trial.”
While in the enterprise SaaS as a B2B niche, the actual buyer’s journey can be much more complex and involves multiple decision makers, the basic stages remain quite similar. Map your listed target keyword according to these stages in the buyer’s journey, and you’ll be able to create a more effective content strategy in the next step.
How to prioritize keywords
Which target keywords should you focus on first?
Unfortunately, there’s no one-size-fits-all answer to this, and this will depend on your SEO objective and other factors.
However, a possible way to prioritize keywords is to use a scoring system. For example, let’s assume we are going to take four factors into account:
- Search volume: the higher the volume, the better.
- Keyword difficulty: the lower, the better.
- Relevance: the more aligned the keyword is to the business’s objective, the higher the priority.
- Intent: for example, we may rank keywords with informational and commercial intent higher than transactional or navigational keywords. Let’s say we’ll give a score of 100 for informational keywords, 80 for commercial keywords,60 for transactional keywords, and 40 for navigational keywords.
Then, we can assign weights to each factor based on its importance/relevance to our SEO objective. For example, 40% for search volume, 30% on keyword difficulty, 20% on relevance, and 10% on intent. Then, we can simply multiply each factor by these assigned weights and add up the scores for each keyword.
If you have two keywords with the following metrics:
- Search volume: 800
- Keyword difficulty: 60
- Relevance: 90
- Intent: 60
- Search volume: 700
- Keyword difficulty: 40
- Relevance: 80
- Intent: 100
You can calculate their scores as follows:
Keyword A score = (800 x 0.4) + (60 x 0.3) + (90 x 0.2) + (60 x 0.1) = 362
Keyword B score = (700 x 0.4) + (40 x 0.3) + (80 x 0.2) + (100 x 0.1) = 318
Therefore, according to this scoring system, we should prioritize keyword A over keyword B.
Protip: There are also tools like Moz that can automate this process and rank your keywords with their scoring system.
Step 3: Content creation and optimization
At the core of any SEO campaign is content creation.
There’s no shortcut to publishing relevant and high-quality content in SEO, and no amount of “advanced” SEO strategies will help low-quality, spammy content to rank higher in a sustainable way.
High-quality and relevant content will also help you achieve the end objectives of enterprise SaaS SEO: attracting and engaging your target audience while establishing your expertise, authority, and trustworthiness (EAT) as a brand.
While content creation is a pretty deep subject on its own, and would deserve its own guide, here are some tips and best practices you can use to create better content for SEO:
Optimize your headlines
Your headline (title) is the first thing users see when they stumbled upon your content, for example, as a search result. How compelling and attractive your tile is will significantly affect the click-through rate (CTRs) on the SERPs, but it can also affect dwell time on your page, bounce rate, and social shares.
- Use numbers or statistics: using numbers in your title can make the title more compelling and feel specific to readers. For example, “10 Proven Strategies for Better Project management.”
- Use emotional triggers: use both positive and negative emotional triggers to your advantage in piquing the reader’s curiosity. For example, “How to Avoid These Top Mistakes That Prevent You From Achieving Happiness.
- Use challenges or questions: For example, “How To Master Project Management in a Month or Less,” or “Do You Know the Top Project Management Mistakes Preventing Success?”
Optimize content structure
SEO-optimized content should be easy to read and scan by both human readers and search engine bots.
Here are some actionable tips:
- Use a clear and logical hierarchy. Break down the content logically with subheadings, the most important points at the top level (i.e., H2) and the less important points in the next levels (i.e., H3)
- Highlight key points and benefits to immediately capture your readers’ interest and attention. Se bold or italic fonts, for example, to make certain phrases or words stand out.
- Use bullet points whenever appropriate, to list the key points, benefits, and others in a concise way.
- Use descriptive URLs that clearly reflect the topic and target keywords of your content. This will help users when sharing your URLs with others and for the search engine to index them properly.
- Maintain an optimal internal linking structure. Link to other relevant pages on your website within each content whenever possible.
- Create a sitemap and submit the sitemap to Google Search Console or other tools to help search engine crawlers index your site better.
- Proofread everything, and make sure there aren’t any grammar, spelling, or punctuation mistakes.
Incorporating visuals and multimedia elements
Including visuals like photos, images, infographics, or even multimedia elements like videos and embedded podcasts can help make your content more engaging and informative, increase visitors’ time on the page (while reducing bounce rate), and ultimately improve your page’s ranking and search visibility.
Here are a few tips:
- Whenever you include visual elements, make sure to optimize them with alt tags to help search engines understand what the assets are about, and to help users that need more accessibility.
- Check your file sizes. Large files can slow down your page, which can negatively affect your SEO performance. You can make the file sizes smaller either by resizing, compressing, or using different formats.
- Submit separate sitemaps for visual assets (images, photos, videos, etc.) that include information such as titles, captions, etc. to Google Search Console or other tools. This can help search engines discover and index your website faster.
Write in a conversational tone
Write your SEO content as if you are talking to your target audience directly. Doing this won’t only help you build trust and rapport by connecting to your audience at a personal level but can also make your content easier to read and understand.
Some tips for this aspect:
- Use pronouns such as “I”, “you”, “we”, and so on to address your audience (and yourself).
- Use contractions such as “it’s”, “can’t”, or “doesn’t”. This can help your content to sound more natural.
- Use colloquial expressions like “by the way”, “in a nutshell”, etc. when appropriate
- Avoid technical terms and jargon that are too difficult to understand. If you do have to use them, explain them clearly.
- Use tools like the Hemingway App to check the readability of your content
Content optimization for SEO: best practices
Once you’ve developed high-quality and relevant content, how can you maximize its SEO performance?
This is where can implement SEO initiatives to help the content rank higher in search results.
Again, when optimizing your content for SEO, it’s important not to solely focus on optimizing the content for search engine indexing, but also for human readers.
Here are some tips on how to implement SEO optimization on your content:
- Keyword usage. Use the keywords naturally throughout the content. Use semantically-related keywords and synonyms to keep it natural. Make sure it’s comprehensive and readable by human readers.
- Headings. Maintain a hierarchy (H1, H2, H3, etc.). Write headings and subheadings that are informative and engaging, and use the target keywords naturally when possible.
- Meta description. Should describe your content in a compelling way. Include your target keywords as early as possible, but focus on making an accurate and persuasive description to improve the click-through rate.
- Structured data. Use Schema markup to assign properties and attributes to the different elements of your content. This helps Google and search engines understand the structure and context of your content, and will make your content eligible to be included as rich results.
- Internal and external links. Maintain a good internal linking structure by linking to relevant pages on your website. Also, include relevant external links (pointing to another website) to show Google that your content is well-researched. This will also help improve the user experience of your content by aiding navigation.
Step 4: On-page and off-page optimization
Once the content has been properly optimized; In this step, we will move on to optimizing the website to rank higher on the search results pages.
We can divide SEO optimizations into two different categories: on-page optimizations, referring to any optimization efforts done on the website itself (including content optimizations discussed above), and off-page optimizations, any optimizations done outside the website.
In this step, we will discuss how to perform on-page technical optimizations and off-page optimizations (mainly link building) according to SEO best practices.
On-page technical optimizations
Good on-page technical optimizations should fulfill two different objectives:
- Helping search engines index and understand the website and its content
- Match the page to relevant search queries and improve the site’s user experience
Some of the most important on-page optimizations are:
- Site speed. How fast your website loads on different browsers and devices (including mobile devices.) Use Google PageSpeed Insights or tools like SEMRush Site Audit to identify and fix speed-related issues such as unnecessary codes, uncompressed files, slow server response time, and more.
- Mobile-friendliness. How well your website is displayed on different screen sizes and resolutions. You can use tools like Google Mobile-Friendly Test to check and optimize your site’s mobile optimizations.
- Navigation. Make sure your menus, buttons, categories, and other elements have descriptive labels to aid user navigation. Use breadcrumbs to show users where they are on your website.
- URL structure. Use keywords in your URL addresses but avoid stuffing. Make sure they are descriptive and easy to comprehend. Use hyphens (-) instead of underscores (_) or spaces (%20) to separate words in your URLs.
- Architecture. In general, try to minimize the number of clicks required to reach any page from the website’s homepage, ideally with no more than three steps for each page. Use internal linking to aid navigation.
- Security. Use HTTPS by installing an SSL certificate on your website. Using HTTPS instead of standard HTTP will help you in protecting data privacy and security, while also improving site speed. Maintain site-wide security best practices.
- Broken links. Fix any broken links and redirects. Both can negatively affect user experience and may hurt your site’s SEO performance. You can use SEO audit tools like SEMRush Site Audit or Screaming Frog to help you find and fix redirects and broken links.
Off-page optimizations, as discussed, involve any efforts outside your own website that can influence its search ranking.
The objective of off-page optimization is to build authority and trust; showing the search engines and users that your website is valuable, popular, and relevant. Off-page optimizations will also help bring traffic to the website.
Below are some of the most important off-page optimizations you should do:
Backlinks, or inbound links, are links from other websites pointing to your website.
The quantity of high-quality and relevant backlinks is one of the most important ranking factors for SEO. When a website links your website, it is saying that your website is trustworthy and that it endorses your content.
To get more backlinks, the most important factor is to actually publish high-quality, relevant content that others want to link to, but there are other tactics you can try:
- Add link-worthy elements to your content, including original research, infographics, case studies, unique stories, in-depth guides, data roundups, and more.
- Guest post on relevant blogs, websites, or publications. You can include a link back to your website within the content (if allowed), but this practice is also effective for showcasing your thought leadership in the niche.
- Reach out to influencers and journalists in your niche. You can try to offer something valuable in exchange for a link back to your website.
- Find broken links and offer your content as replacements. You can use various tools to help you find these broken links, and then contact the webmaster to offer your content.
Reviews and testimonials
Reviews and testimonials from your enterprise SaaS clients can help you establish credibility, trust, and showcase your SaaS product’s value proposition.
They can also help you rank higher in organic search results, since they are also valuable as ranking factors.
Here are some tips to get more reviews and testimonials for your enterprise SaaS product:
- Ask. Sometimes (many times), all it takes to get more reviews is to ask your clients or customers for them. You can do it via email, social media, phone, chat, or any other channel. However, make sure you ask them at the right time, such as after positive feedback or a successful purchase to maximize your chance.
- Streamline. Make it as easy as possible for customers to leave reviews or testimonials. Provide them with a direct link to your platform of choice (G2, Capterra, etc.) Aim to reduce the number of steps to leave a review.
- Incentivize. You may also want to motivate customers to leave reviews by offering them some incentives: free trials, coupons, discounts, etc. However, do not attempt to bribe clients and manipulate their opinions.
- Show. Showcase previous testimonials on your website, which may encourage other clients to leave their own.
In this social media age, gaining promotions or even simple mentions from relevant mentions can help you rank higher on the SERPs by increasing social media signals. Not to mention, they can also provide valuable backlinks from their websites.
The key here is to collaborate with the right influencer, identify your target market, then identify influencers that are relevant to that market. You can use tools like BuzzSumo to find influencers based on keywords or topics.
Then, simply reach out to these influencers and find ways to offer value to them. For example, sending free product samples, sponsoring their content, etc.
Above, we’ve learned how to plan, execute, and measure your enterprise SaaS SEO initiative in just four key steps.
By following this step-by-step guide, you should be able to plan a solid strategy to boost your search visibility, attract more organic traffic, and acquire more qualified leads to ultimately grow your business.
It’s critical to remember that enterprise SaaS SEO is not a one-time effort, but rather a long-term, continuous process that requires regular monitoring and optimization. Make sure to keep track of your progress, identify areas of improvement, and make adjustments as needed.