What is marketing strategy? There can be many different definitions. Yet, in essence, a marketing strategy is the justification of your marketing budget. Without a sound strategy, you wouldn’t know where to spend your money, and how much. And as the result, your marketing team can get lost along the way. In this guide, we will discuss all the necessary steps in developing a B2B marketing strategy. Keep in mind, since this guide will be focused on the B2B environment, it might not work in the B2C counterpart. Let us begin by discussing the key considerations you should have before planning a B2B digital marketing strategy.