Lead generation is one of the most important marketing aspects for a B2B business. The number of new customer acquisitions can either make or break your business, and without getting new leads -or prospects-, you won’t get anyone to convert. So, in this guide, we will discuss 7 of the best lead generation strategies B2B businesses can use. With these strategies, you will have the right foundation to further plan the rest of lead generation, and marketing strategy in general. Let us begin with the first one.