Case Study

SaaS SEO Case Study – Construction ERP & Job Costing Software Provider Increased Organic Traffic by 211% and MQLs by 153%

We helped a construction ERP software company to reverse a downward traffic trend and double their organic traffic within 8 months.

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Client Overview

Our client provides a construction ERP platform designed to help contractors manage financials, job costing, project accounting, and operational workflows within a single system. The platform is used by construction firms to improve cost control, track project profitability, and streamline back-office processes across multiple projects.

As a long-standing client of Nine Peaks Media, the company had already built a strong foundation in traditional search. The next strategic objective was to expand visibility within AI-generated search environments, where contractors and finance teams increasingly research ERP and accounting solutions before making purchasing decisions.

The Challenge

Although the platform had established visibility in traditional search, it was underrepresented in AI-generated responses for high-intent queries related to construction ERP, accounting software, and job costing tools.

AI-driven search engines such as ChatGPT, Perplexity, and Google AI Overviews are increasingly used by decision-makers evaluating software solutions. These systems prioritise platforms that appear consistently across comparison content, alternative pages, and structured explanations.

Competitors were appearing more frequently in AI-generated recommendations, particularly for queries involving ERP comparisons, accounting software for contractors, and alternatives to established platforms.

The goal was therefore to increase how often the platform appeared in AI-generated responses across high-value commercial prompts related to construction ERP, accounting, and job costing software.

Implementation Scope & Timeline

Nine Peaks Media implemented a focused AI Search Optimisation strategy over a 30-day period, targeting high-intent construction ERP and accounting queries across AI search environments.

The implementation included:

~30–45 high-value AI citation and comparison opportunities identified across ERP, accounting, and job costing topics
~12–18 commercial and educational content pieces created or refined, including ERP comparisons and software alternative content
~5–8 structured FAQ and supporting content sections deployed across key solution and product pages
Expansion into competitor and alternative positioning queries (e.g. Acumatica, CMiC alternatives)
Authority signals reinforced across SaaS, construction, and software comparison ecosystems

This approach focused on improving visibility within commercially-driven AI queries where users are actively evaluating software options.

The Strategy

Nine Peaks Media implemented a targeted AI Search Optimisation strategy focused on increasing visibility within high-intent software discovery queries.

The strategy centred on four key initiatives.

Targeting Commercial Comparison & Alternative Queries

AI systems frequently surface comparison-based and alternative queries when recommending software solutions.

Nine Peaks prioritised queries such as:

construction ERP software comparisons
alternatives to established ERP platforms
best software for contractors
ERP solutions for large construction firms

This ensured the platform appeared in AI-generated responses where users were actively comparing vendors.

Expanding Job Costing & Financial Management Content

Job costing and financial control are core decision drivers for construction software buyers.

Content was developed and refined around:

construction accounting software
job costing tools for contractors
project profitability tracking
financial management for construction companies

This aligned the platform with high-value queries used by finance teams and decision-makers.

Strengthening ERP Positioning for Enterprise Use Cases

The campaign reinforced positioning around enterprise-level ERP functionality, targeting queries such as:

ERP for large construction firms
multi-project financial management
construction project accounting systems

This helped ensure the platform appeared in AI-generated recommendations for more complex, high-value use cases.

Enhancing Structured Content for AI Extraction

AI engines rely on structured and clearly explained content when generating responses.

Nine Peaks strengthened content across key pages with structured explanations and supporting content blocks, enabling AI systems to more easily extract and reference relevant information when responding to queries.

AI Prompt Coverage

Nine Peaks tracked visibility across a set of prompts reflecting how contractors and finance teams research ERP and accounting software within AI systems such as ChatGPT, Perplexity, and Google AI Overviews.

Examples of prompts monitored included:

Best construction ERP software for contractors
Best alternatives to Acumatica
Best ERP for large construction firms in the US
Best CMiC alternative for North American contractors
Construction accounting software with strong job costing
Best job costing software for contractors

By aligning content and authority signals with these queries, the platform began appearing more frequently within AI-generated responses.

Visibility improvements were particularly strong across comparison and alternative-based prompts, where users are actively evaluating software options.

The Results

Within 30 days of implementation, the platform experienced measurable growth across AI-generated search environments.

Key results included:

AI Visibility Score
23.5% across tracked prompts
Share of Voice
2.8% of AI-generated responses
Average AI Position
5.3 across tracked prompts

Across key prompt clusters:

Construction ERP Software
28.6% visibility
Construction Accounting & Job Costing
19.7% visibility
Construction Management / Project Accounting
21.6% visibility

The platform achieved particularly strong visibility across:

Best construction ERP software for contractors (52.2%)
Best CMiC alternative for North American contractors (38.2%)
Construction accounting software with strong job costing (39.1%)
Construction management accounting software (58.0%)

These improvements demonstrate increased presence within high-intent queries where users are actively comparing and evaluating software solutions.

Impact

As a result of improved AI visibility, the platform strengthened its presence in commercially-driven research journeys, where contractors and finance teams evaluate ERP and accounting solutions.

By increasing visibility across comparison and alternative queries, the platform is more likely to be surfaced during vendor evaluation and shortlisting phases, where purchasing decisions are actively being made.

This positions the company more competitively within AI-driven software discovery environments.

Key Takeaways

This campaign demonstrates how AI Search Optimisation can improve visibility within high-intent software evaluation queries.

By focusing on comparison content, alternative positioning, and financial use cases such as job costing and project accounting, Nine Peaks Media helped position the platform within AI-generated responses used by decision-makers evaluating ERP solutions.

As AI continues to influence how buyers research software, aligning content with commercial intent and AI retrieval patterns ensures platforms remain visible at critical decision-making stages.