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Dominate B2B in 2024: Top Marketing Trends Driving Leads and Growth

Dominate B2B in 2024: Top Marketing Trends Driving Leads and Growth

The B2B marketing landscape is an ever-evolving beast: trends change, technologies advance, and consumer expectations shift at a rapid speed. A marketing tactic that worked yesterday might simply fizzle out tomorrow, and staying ahead of these changes is not easy....

April 22, 2024

Using Data to Drive Your B2B Marketing Plan: Best Practices and Tools

Marketing Analytics

Using Data to Drive Your B2B Marketing Plan: Best Practices and Tools

In the fast-paced, data-driven world, the ability for businesses to make informed decisions using data has become a prerequisite for success for any business, including for marketing a B2B business Planning and executing a B2B marketing strategy can often be...

October 17, 2023

Marketing Analytics

Everything You Need To Know About Marketing Attribution

Marketing attribution has been the buzzword of the digital marketing world in recent years, especially with the advent of various marketing attribution tools recently. While those tools can certainly help your marketing activities, it won’t be much use if we...

August 8, 2019

Marketing Analytics Revenue Marketing

Measuring SaaS Performance Metrics To Maximize Results

How can we measure the results of our SaaS business? Most SaaS businesses are using recurring-revenue models to monetize the business.So, measuring KPIs and results can be more difficult compared to traditional business models. With that being said, in this...

August 4, 2019

Marketing Analytics Saas Uncategorized

Calculating and Optimizing Customer Acquisition Cost (CAC) for SaaS Businesses

Customer Acquisition Cost, or CAC, is the term used to define the total cost a business—or in this case, a SaaS business— is required to spend in order to acquire a new customer. This cost is usually financial in nature,...

June 22, 2019

Marketing Analytics Revenue Marketing Saas Strategy

Understanding MRR in SaaS and Using It To Achieve Growth

MRR, or Monthly Recurring Revenue, is a very important metric for any SaaS business with subscription-based model, if not the most important. In a recurring revenue model, once we acquire a customer, we expect a recurring stream of money every...

June 19, 2019

Lead Generation Marketing Analytics Strategy

How To Develop an Effective Marketing Funnel

The harsh truth is, even after we put a lot of effort into our marketing campaigns, be active in all social media platforms, and spending a lot of money in paid advertising, there is no guarantee to get the results...

June 1, 2019

Category: Marketing Analytics

Using Data to Drive Your B2B Marketing Plan: Best Practices and Tools

Everything You Need To Know About Marketing Attribution

Measuring SaaS Performance Metrics To Maximize Results

Calculating and Optimizing Customer Acquisition Cost (CAC) for SaaS Businesses

Understanding MRR in SaaS and Using It To Achieve Growth

How To Develop an Effective Marketing Funnel

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