Top AI SEO agencies that specialize in Software

Here’s a surprising fact: 60% of Google searches in 2024 didn’t lead to any clicks beyond the results page. People now get their answers directly from rich snippets and AI responses. The digital world has seen massive changes, and we’re still adapting. ChatGPT, Google’s AI Mode, and Perplexity AI have changed the game. These platforms give direct answers and users don’t need to visit websites anymore. Software companies face a huge challenge that comes with an exciting chance to grow. Companies that partner with specialized AI SEO services have achieved remarkable results. Their lead generation jumped by 90% while sales grew 60% year-over-year. The right agency can revolutionize your online presence. Some clients saw their organic traffic surge by 215% and mobile traffic skyrocket by 310%. Your software company needs an AI SEO agency that truly gets your industry. Top experts like Mike Khorev prove their worth – 86% of their clients reached Google’s top 10 rankings in just 6 months. SEO remains a key driver of digital marketing in 2025. Your software company needs a partner who blends AI expertise with deep industry knowledge. This piece will guide you through finding your ideal match.

 

What Makes AI SEO Different for Software Companies

The old SEO playbook is becoming outdated faster than ever. Old-school search optimization focused on keyword matching and link building. AI SEO uses machine learning and natural language processing to get a better grasp of what users really want.

How AI SEO is different from traditional SEO

Traditional SEO made users think in keywords – simple phrases like “best pizza NYC” with just 4-5 words per search. AI search has completely changed this pattern. People write their searches like conversations now. ChatGPT prompts are about 23 words long – that’s five times longer than old-style searches.

AI SEO creates a flowing conversation instead of separate searches. Traditional search engines look at each query on its own. AI systems remember everything from your session, so you can ask follow-up questions naturally. This changes the way we need to structure content.

The technical side is also quite different:

1. Topic-first vs keyword-first: Old SEO targeted single terms and made separate pages for each keyword variant. AI SEO organizes content around main themes with complete topic clusters that show deep expertise.
2. Passage-level optimization: Old search looked at whole pages as one unit. AI search gets into smaller pieces and looks at individual sections and paragraphs. Each part of your content needs to make sense on its own and give clear information.
3. Intent understanding: AI algorithms can break down complex questions by themselves. To name just one example, see a query like “What is Google Cloud and Google Ads respective revenue in 2024?” The AI splits this into smaller queries to find better results.

AI SEO tools now handle 44.1% of core SEO tasks, including content creation and keyword research. Teams can focus on strategy instead of doing repetitive analysis.

Why software companies need a specialized approach

Standard SEO approaches don’t deal very well with software companies’ unique challenges. The move from keyword-based to intent-based search has hit software marketing especially hard. Software companies must pay more attention to different types of search intent. They need to find the most relevant keywords based on where their target audiences are in the buying experience. The focus has shifted from just keywords to optimizing content for natural language and search intent. ChatGPT and AI content generators have made it easier to create professional, high-quality, SEO-optimized content. This brings new challenges for software companies, with possible issues in quality, bias, wrong information, and copying content. Search behavior is changing big time for software companies. An Elon University survey shows 57% of people use large language models to learn about products and services. Almost a quarter say they mainly use AI for work. Software companies now need to optimize not just for Google but also for AI-powered search tools. There’s another reason to consider: Reddit and similar community platforms now shape AI responses a lot. When people ask ChatGPT or Perplexity about software solutions, the AI pulls information from community discussions and real content. Software companies that skip user-generated content and community involvement won’t show up when prospects search using AI tools. AI SEO helps software companies predict topics that strike a chord with specific audiences. They can spot content gaps their competitors missed and optimize for voice search and featured snippets. These features matter a lot in the competitive software market. AI integration in SEO practices guides software companies in a new direction. Software businesses that use AI-powered SEO strategies can make their content better, rank higher in searches, and attract more qualified leads.

 

Understanding the Role of an AI SEO Agency

AI SEO agencies are reshaping how software companies approach search optimization. Approximately 51% of marketers now use AI tools for SEO. This trend that indicates a major change in digital marketing tactics.

What is an AI SEO agency?

AI SEO agencies build artificial intelligence and machine learning into their core search optimization strategy. These specialized firms employ advanced algorithms and AI-powered tools to deliver more precise and adaptive SEO solutions, unlike conventional agencies that depend on manual work. The approach sets them apart. Traditional SEO agencies perform keyword research, content analysis, and technical audits by hand. AI SEO agencies use machine learning to automate these processes and focus on strategic planning instead of repetitive tasks.

These agencies analyze data at a scale human teams cannot match.

Software companies gain substantial advantages:

• Predictive analytics – AI spots emerging keywords 4-6 weeks before they show up in conventional tools
• Up-to-the-minute adaptation – AI spots subtle changes in search engine behavior within hours instead of days or weeks
• Multi-channel optimization – AI optimizes traditional results, featured snippets, voice search, and AI-generated responses simultaneously
• Customized strategies – Machine learning adapts to specific market and audience behaviors

Modern AI SEO agencies predict future trends instead of just analyzing past data. Their advanced algorithms turn raw data into strategic direction and show exactly where teams should focus.

How AI SEO agencies use machine learning and automation

AI SEO agencies apply machine learning to several critical areas of search optimization. Their systems identify patterns and opportunities hidden from manual analysis by processing millions of data points quickly.Software companies’ technical SEO has evolved from problem-solving to predictive optimization. AI systems now automate fixes for common technical problems instead of just finding issues. Teams need less time and expertise to maintain technical site health. Machine learning shines at keyword research and content optimization. AI tools uncover hidden opportunities within minutes by analyzing huge datasets. This precision helps software companies with complex products target their potential customers’ exact questions. AI SEO agencies’ automated performance tracking makes a difference. Their systems watch hundreds of metrics and spot important changes automatically. Teams can adjust tactics immediately without waiting for monthly reports. AI platforms offer clear advantages over traditional agencies through their technical capabilities. These systems detect and fix technical SEO issues, monitor site health, and adapt to algorithm updates faster than human teams. The systems also help SEO agencies standardize business listings on a single online platform. AI learns your software company’s correct information format and finds and fixes all online mentions. AI SEO agencies give software companies crucial competitive edges as search behavior evolves. Teams can focus on strategy and creativity while automation handles time-consuming tasks. Informed optimizations happen quickly with current analytics and performance metrics. Software companies navigating the ever-changing search landscape need an AI SEO agency’s technical expertise and computational power to keep up with trends.

 

Key Benefits of AI SEO for SaaS and Software Brands

Software companies that want to boost their online presence can tap into the full potential of AI-driven SEO strategies. These technologies give specific benefits that help tackle unique challenges in marketing complex software products.

Faster keyword research and clustering

AI has changed how SaaS and software brands approach keyword research. Manual research takes too much time and needs lots of resources. AI-powered automation makes this process smooth by quick parsing through extensive datasets and gives an explanation in much less time.

AI tools are great at analyzing search trends, competition, and user intent.

This quick analysis helps software companies spot:

• Keywords prospective clients use for similar products or services
• Industry topics and user interests based on social media monitoring
• Relevant keyword variations that expand targeting possibilities

AI delivers better accuracy and relevance than manual efforts. It eliminates human errors like typos, oversight, and inconsistencies to create precise keyword selections. Software companies with specialized terminology find this precision particularly valuable. AI also shines at organizing keywords into meaningful clusters. These tools group keywords by topic to improve user experience and potentially boost traffic and conversions. Software companies use this clustering to create coherent content strategies that address related search queries.

Predictive analytics for content planning

The sort of thing I love about AI SEO for software brands is its predictive capability. AI systems look at historical search data, seasonal patterns, news stories, social media conversations, and broader digital trends to forecast future user searches. Software companies use predictive analytics to spot upcoming changes in search engine algorithms, identify trending keywords, and predict traffic based on search behavior shifts.

This foresight creates an edge in several ways:

Teams can create content before demand peaks. AI analyzes search trends and predicts surges in specific queries, so companies prepare content well ahead. To cite an instance, see how a SaaS company can develop detailed resources about “cloud migration tools” before competitors when AI predicts rising interest. Predictive models also reveal content gaps and opportunities that competitors might overlook. Software brands grab first-mover advantage by finding these overlooked areas early and capturing market share in emerging topics. These insights let software companies use resources more effectively. Marketing teams can identify high-performing channels and campaigns with data-based predictions to distribute resources strategically.

Improved technical SEO through automation

Software companies with complex websites don’t deal very well with technical SEO challenges. AI automation tackles these challenges through several approaches.

AI tools make the website auditing process automatic by checking various technical problems.

These systems can:

• Spot issues like duplicate content, broken links, and slow loading times
• Ensure image size, resolution, and quality standards are met
• Suggest internal linking opportunities to improve user experience
• Prioritize fixes based on their potential effect on rankings

Automating these technical tasks brings major efficiency improvements. AI streamlines SEO processes so marketing teams can focus on strategy instead of repetitive analysis. Software companies with limited resources get better results without adding staff. AI systems also bring consistency to technical SEO efforts. They eliminate human biases and errors by applying standardized criteria in technical optimization. Software companies with frequent product updates find this standardization especially valuable as it prevents inconsistencies. Partnering with an AI SEO agency gives software brands access to these advanced capabilities without building in-house expertise. The right partner can use these technologies to boost visibility across traditional search and AI-powered platforms.

 

What to Look for in an AI SEO Agency

Your software company needs the right AI SEO agency. This choice needs more than checking simple credentials. You just need to look at their industry expertise, tech capabilities, and growth potential.

Experience with SaaS or software clients

A good AI SEO agency’s value comes from its industry expertise. Results build trust and show the agency can deliver rankings and traffic. Look for agencies that know software industry challenges inside out.

To evaluate their experience, ask for:

• Clear examples of past client wins and better rankings
• Case studies that show real website visitor growth from SEO campaigns
• Direct proof of work with similar software or SaaS companies

Some AI SEO agencies have helped more than 60 brands turn SEO into their main lead generation channel. These companies now see annual recurring revenue above 7 figures. Teams working with specialized agencies typically see organic traffic triple. Their lead generation jumps 90%, and sales grow 60% year-over-year. The sort of thing I love is how these agencies tackle specific challenges. To cite an instance, one agency helped a cybersecurity company’s organic traffic soar by 167%. They also boosted MQLs by 111%. Numbers like these prove real expertise.

Use of AI SEO tools and platforms

AI technology tools are the foundations of a strong SEO agency. Good agencies explain their AI tools openly and how these tools boost their work. Their AI-driven SEO strategy should be crystal clear. Think over if they build their own systems or use third-party tools. Top agencies often create custom AI solutions for specific industries.

Ask about their skills in:

• NLP keyword research tools
• AI-based predictive analytics software
• Automation tools for technical SEO tasks
• Voice search and AI chatbot strategies

Ask them to show how their AI tools work. Strong agencies can show you content optimized for voice search and AI-based results. They should know how to handle changes like Google SGE and featured snippets.

The best AI SEO agencies weave artificial intelligence and machine learning into their core strategy. They utilize these technologies to predict and prepare for changes, not just react to them.

Knowing how to scale with your growth

Your SEO needs change as your software company grows. A good agency offers flexible services that adapt quickly to algorithm updates, brand changes, or new business goals. Performance metrics help you scale. Ask how your potential AI SEO agency tracks and reports results. This creates a way to measure improvements in rankings, traffic, and conversions.

Strong agencies give you:

• White-labeled dashboards that show clear performance
• Automated reporting systems that track progress
• Client tracking tools that spot growth opportunities

As you expand, your agency should keep your SEO working whatever your growth stage. Agency fees often run between $3,500 to $10,000 monthly, with two-month minimum terms. The right partner creates unique SEO strategies that bring organic traffic and conversions specifically for your software business. Finding an AI SEO agency that fits these criteria pays off through better visibility, quality leads, and steady growth for your software company.

 

Evaluating the Agency’s AI Tech Stack

A look at an AI SEO agency’s technology stack shows what they can really do beyond their marketing claims. The full picture will help you understand the actual drivers of their results and their ability to deliver for your software business.

Do they use proprietary or third-party tools?

The difference between proprietary and third-party tools significantly impacts your choice of an AI SEO agency. Proprietary technology shows deeper expertise and dedication to accept new ideas. Agencies that build their own AI tools adapt faster to algorithm changes and create custom solutions for software industry challenges. Third-party tools bring benefits through extensive testing and improvement. Many agencies successfully blend industry-standard platforms with custom implementations. Understanding how they apply these tools specifically for software clients matters most.

Ask potential partners:

• “How much of your tech stack is built in-house versus licensed?”
• “What advantages do your proprietary systems offer compared to standard tools?”
• “How do you customize third-party tools for software industry needs?”

Great agencies tailor their approach whatever tools they use. They adapt existing platforms or create custom solutions that meet software companies’ specific requirements.

Examples of AI SEO software they rely on

Quality AI SEO agencies openly discuss their technology portfolio.

High-performing agencies typically use:

• NLP Analysis Tools – Technologies like Clearscope, MarketMuse, or Frase that analyze content against top-ranking competitors
• Technical SEO Platforms – Solutions like DeepCrawl or Botify that use machine learning to identify site structure issues
• Predictive Analytics Systems – Tools that forecast search trends and algorithm changes
• Content Generation Assistants – AI platforms that help create or optimize content for specific search intents

Knowledge of their tools matters less than their implementation methods. To name just one example, ask “How does your team use NLP analysis to optimize software documentation pages?” Their answer reveals their true understanding of these technologies’ practical application. Leading agencies develop custom integrations between tools. This creates seamless workflows where data moves automatically between systems, optimizing their processes and responsiveness.

Transparency in their AI-driven SEO strategy

Transparency is the life-blood of effective agency partnerships. Quality AI SEO agencies explain their processes clearly and share their tool usage and implementation methods. They explain their methodology without hiding behind technical jargon or proprietary “black boxes.”

During evaluation meetings, observe how openly they discuss:

• Their specific AI tools and their roles in your SEO strategy
• How they train models on software industry data
• Their AI systems’ limitations and human expertise’s role
• Their process for proving it right AI recommendations before implementation

Important questions include: “Can you show me examples of AI-generated insights that led to measurable improvements for software clients?” and “How do you ensure AI recommendations line up with our business goals?” Agencies that show critical thinking about AI limitations deserve attention. Teams acknowledging human expertise’s importance deliver more balanced, effective strategies than those presenting AI as a complete solution. The ideal agency combines powerful AI tools with human expertise customized for software marketing challenges. Their technology stack should enhance their business understanding – not replace industry knowledge.

 

Top 5 Questions to Ask Before Hiring

Finding the right AI SEO agency for your software business starts with asking the right questions. These five questions will help you pick an agency that gets what you need, beyond just checking their track record.

How do you measure success?

The way an agency measures success shows how well they understand SEO. You need to know how they’ll track progress beyond simple traffic numbers. The best agencies tie their success metrics to your specific goals.

A good AI SEO agency should talk about:

• Topic coverage across your software’s core subjects
• Representation in featured snippets and AI Overviews
• Traffic quality metrics like session duration from search
• Conversion rates from organic visitors

Watch how they connect impression data with traffic. Many users now get their answers right in search results through AI without clicking through. The top agencies track when your brand shows up in AI-driven features, not just clicks. The frequency of measurement matters too. The best agencies were getting daily sales-qualified leads for clients by mid-2025 – way better than monthly lead generation. This up-to-the-minute data analysis helps drive better results.

Can you show results for other software clients?

The best agencies share real case studies with actual numbers and client names. Stay away from agencies that give vague answers without backing them up.

Look for numbers like:

• Percentage increases in organic traffic
• Growth in qualified leads
• Revenue impact
• Ranking improvements for competitive terms

Here’s a great example: A specialized AI SEO agency helped build a client’s multimillion-dollar pipeline through organic traffic by mid-2025. Their content didn’t just inform – it impressed visitors and attracted companies with big marketing budgets. Great agencies document everything from AI query pattern research to headline structure for AI parsing. This detailed approach shows they can copy, apply, and extend their success to your business.

What’s your process for keyword research for SaaS?

SaaS keyword research needs a special touch. The agency should work with founders, sales teams, and customer experience staff during research. This team effort uncovers the exact language your customers use.

The best agencies look at both direct competitors with similar business models and indirect competitors targeting similar audiences. They should explain how they find keyword opportunities others missed.

About 86% of SEO experts now use AI tools for keyword research.

Good agencies use a mix of:

• SEMrush, Ahrefs, or Moz
• Google Search Console and Analytics
• AI platforms like ChatGPT or MarketMuse

They should also show how keywords connect to business results. Without this link, you won’t see how SEO drives growth.

How do you handle AI content vs human content?

This question reveals an agency’s grasp of current best practices. Google confirmed in early 2025 that it doesn’t automatically penalize AI content – it just wants content that helps users. Good agencies know AI content must meet the same bar as human-written work. Well-crafted AI content that solves real user problems can rank well. Ask them how they ensure AI content shows real expertise. The best agencies will tell you that AI needs guidance from subject matter experts. They should talk about adding unique value through opinions, case studies, or original analysis. Watch out for agencies that use AI without human oversight. AI-generated content needs fact-checking and editorial review to avoid mistakes.

What’s your approach to technical SEO for software sites?

Technical SEO builds the foundation for search success. A complete approach needs more than just content or keywords. Find out how they handle technical fixes, content creation, on-page optimization, and link building. The agency should explain their process for checking site speed, mobile usability, and broken pages. These technical issues can stop Google from crawling your site properly. The best agencies fix these problems before anything else. Find out if they use schema markup for articles, how-to steps, FAQs, organization info, and author profiles. This structured data helps Google’s crawlers and AI algorithms understand your content’s context. The best agencies treat technical SEO as their top priority. Their approach should naturally blend technical optimization with content strategy.

Red Flags to Avoid When Choosing an AI SEO Company

Choosing an AI SEO company requires alertness to spot warning signs of poor service quality. These red flags help you avoid wasting resources on agencies that fail to deliver results.

Overpromising results without data

AI SEO agencies making guarantees about search performance should raise concerns. No expert can promise specific ranking improvements or guarantee #1 positions on Google. Search algorithms keep changing, which makes absolute guarantees impossible.

Watch out for these misleading promises:

• Rankings guaranteed within specific timeframes
• Monthly traffic volumes set in stone
• Thousands of backlinks promised quickly
• Percentage increases quoted without site analysis

Any agency that claims quick rankings with definite timelines should be avoided. Quality SEO needs time to develop and show results. Quick-fix promises might boost rankings temporarily but won’t deliver lasting growth.

Lack of industry-specific case studies

Software companies need specialized SEO approaches for their unique challenges. Generic case studies are not enough to prove capability.

Good agencies showcase their success through:

• Clear improvements for similar clients
• Real traffic growth from campaigns
• Software company conversion metrics

Ask for documentation of previous work before signing any contract. Quality SEO audits include strategic recommendations to boost organic search performance, not quick fixes. The agency should tell you who handles the work and their role upfront.

No clear explanation of their AI process

AI tools create content better than they produce results. Most agencies use similar tools and prompts, which leads to duplicate content that blends in.

A trustworthy AI SEO business is happy to explain their methods.

The agency should:

• Tell you their tactics clearly
• Send monthly reports without reminders
• Give straight answers instead of technical jargon
• Show how they handle algorithm updates

Claims about inside help from search engines are false. Professional agencies show how their AI approach combines machine learning with human expertise to tackle software marketing challenges effectively.

Top AI SEO Agencies for Software Companies in 2025

Software companies looking to enhance their search visibility can benefit from these eight agencies. Each one excels at AI-powered SEO strategies tailored for software businesses.

     

1. Nine Peaks Media

Nine Peaks Media has developed a proven AI SEO framework that helps brands secure visibility in AI-driven search results. The agency focuses on measurable outcomes, with strategies designed to earn client placement in AI summaries within 90 days. Beyond SEO, Nine Peaks Media delivers complementary services including content creation, digital PR, and multimedia production, offering clients a full-spectrum approach to growth in the AI-first search era.

     

2. Mike Khorev

Mike Khorev offers SEO and growth marketing services starting at $3,500 per month, primarily tailored for software and SaaS companies. His approach is heavily data-driven, combining advanced AI tools like ChatGPT and Google Gemini with industry-leading SEO platforms such as Ahrefs.

     

3. iPullRank

Michael King’s iPullRank specializes in relevance engineering (r19g). The agency makes brands visible on ChatGPT and AI Overviews through their deep understanding of query fan-out and passage retrieval.

       

4. NoGood

This NYC agency champions “no fluff” growth marketing. NoGood’s client portfolio includes TikTok, Amazon, and Nike. They apply AI to Answer Engine Optimization logic effectively.

     

5. SmartSites

SmartSites has delivered search-focused campaigns since 2011 that match each client’s specific goals. The agency stands out for developing industry-specific SEO strategies.

     

6. SEO.ai

SEO.ai’s platform offers AI-powered content optimization with clear SEO scores. Their system learns from your documents to match your brand’s voice perfectly.

     

7. LinkGraph

LinkGraph’s SearchAtlas platform streamlines time-intensive SEO tasks. The agency builds topical authority through AI content generation.

         

8. Omniscient Digital

Omniscient Digital helps B2B software companies turn SEO into their main lead generation channel. Their impressive client list features Jasper, HotJar, Adobe, and SAP. The agency’s blog content strategies have generated over $4M in annual recurring revenue.

       

Conclusion

Picking the right AI SEO agency for your software company needs careful thought. Search technology keeps advancing. The gap between traditional and AI-powered SEO gets wider each day. Software companies that adapt quickly will pull ahead of their competitors. Numbers tell the story clearly. 60% of Google searches end without clicks while users turn to AI platforms for answers. Your visibility strategy must adapt. Companies working with specialized AI SEO agencies have seen amazing results – their lead generation jumped 90% with a 60% boost in year-over-year sales. AI SEO is different from traditional methods at its core. Effective strategies now focus on topic clusters, passage optimization and a deeper grasp of user intent rather than just keywords. Software companies face unique challenges that need specialized tools and expertise. Smart companies look for agencies with a strong track record in the software industry. They ask about the tech stack, keyword research methods and the balance between AI and human content creation. They want real examples of success with software clients. Red flags like guaranteed rankings or unclear process explanations should make you think twice. Success measurement should go beyond basic traffic numbers. The right agency tracks your visibility in AI-generated answers, featured snippets and conversion metrics that directly affect your goals. The digital world has changed completely. Software companies need AI SEO specialists who know their industry inside out. Your pick today will define your digital visibility tomorrow. Start with the agencies featured in this piece – they lead state-of-the-art AI SEO for software companies in 2025.

         

Key Takeaways

Finding the right AI SEO agency can transform your software company’s digital presence, with specialized partners delivering 90% increases in lead generation and 60% growth in year-over-year sales.

• AI SEO fundamentally differs from traditional approaches – Focus on topic clusters and user intent rather than individual keywords, as AI search queries average 23 words compared to traditional 4-5 word searches.
• Prioritize agencies with proven software industry experience – Look for concrete case studies showing measurable results like traffic increases and revenue growth for similar SaaS or software clients.
• Evaluate their AI technology stack thoroughly – Ask about proprietary vs third-party tools, request demonstrations of their AI capabilities, and ensure they can explain their processes transparently.
• Ask five critical questions before hiring – How they measure success, their software client results, SaaS keyword research process, AI vs human content balance, and technical SEO approach.
• Avoid agencies making unrealistic promises – Red flags include guaranteed rankings, lack of industry-specific case studies, and inability to clearly explain their AI-driven methodology.

With 60% of Google searches now ending without clicks and users increasingly relying on AI platforms for answers, partnering with a specialized AI SEO agency isn’t just helpful – it’s becoming essential for software companies to maintain competitive visibility in 2025.

     

FAQs

Q1. What are the key advantages of using AI for SEO in the software industry? AI-powered SEO offers faster keyword research, predictive analytics for content planning, and improved technical SEO through automation. This allows software companies to identify emerging trends, optimize content more effectively, and address technical issues quickly.

Q2. How does AI SEO differ from traditional SEO approaches? AI SEO focuses on topic clusters and user intent rather than individual keywords. It analyzes content in smaller pieces, understands complex queries, and optimizes for AI-generated answers and featured snippets. Traditional SEO, in contrast, relies more on keyword matching and link building.

Q3. What should I look for when choosing an AI SEO agency for my software company? Look for agencies with proven experience in the software industry, a strong AI technology stack, and the ability to scale with your growth. Ask for case studies showing measurable results for similar clients, and ensure they can clearly explain their AI-driven methodology.

Q4. Can AI completely replace human expertise in SEO? No, AI cannot completely replace human expertise in SEO. While AI tools excel at data analysis and automation, human insight is still crucial for strategy development, creative content creation, and understanding nuanced business goals. The best approach combines AI capabilities with human expertise.

Q5. How do AI SEO agencies measure success for software companies? Top AI SEO agencies measure success through various metrics including organic traffic growth, visibility in AI-generated answers and featured snippets, improvements in keyword rankings, and most importantly, increases in qualified leads and revenue generated from organic search.