Best ChatGPT Prompts for SEO and On-Page Optimization

Search rankings make ChatGPT prompts essential tools today. Statistics show 75% of users never look beyond the first page of search results. Your content becomes practically invisible on page two.

Bloggers face tougher challenges these days. Content creation demands more time – a typical blog post requires almost four hours, marking a 60% increase from ten years ago. Smart marketers have discovered shortcuts though. ChatGPT helps 45% of marketers create content, draft emails, and generate reports. This AI tool has attracted over 200 million active users since launching in 2022, which has changed how people approach search optimization.

Success takes time, but persistence pays off. A marketer shared their journey – it took three months to see the first results. After a year of mixing simple SEO principles with ChatGPT, their traffic and sales grew significantly. The future looks promising too. By 2025, marketers will access up-to-the-minute data analysis to boost SEO performance with trending content.

This piece offers powerful ChatGPT prompts to enhance your SEO strategy. You’ll find everything from keyword research and competitor analysis to technical improvements and content creation. These prompts will help you master on-page optimization step by step.

   

ChatGPT Prompts for Keyword Research

     

Keyword research is the foundation of any successful SEO strategy. Traditional tools like Ahrefs and Semrush lead this space, but ChatGPT offers a fresh approach. Nearly 75% of marketers now make keyword research a key part of their SEO strategy. Let’s see how ChatGPT can transform your keyword discovery process.

 

ChatGPT keyword research capabilities

ChatGPT brings several capabilities to keyword research, though it has important limits. Here’s a significant point: ChatGPT does not have access to search volume data like Google Keyword Planner, Semrush, or Ahrefs. This means it can’t tell you which keywords get the most searches.

What can it do? ChatGPT excels at:

• Topic ideation and brainstorming: It quickly generates related keywords and topics
• Long-tail keyword discovery: It finds specific multi-word phrases
• LSI keyword identification: It uncovers semantically related terms
• Keyword clustering: It organizes keywords into logical groups
• Search intent analysis: It categorizes keywords by user intent
• Content structure planning: It creates outlines based on keywords

ChatGPT’s strength comes from knowing how to process vast amounts of information faster, helping you find new content avenues in seconds instead of hours. On top of that, it works in a variety of industries or niches, unlike many specialized tools.

One key drawback is its knowledge cutoff date. ChatGPT’s dataset is limited to pre-September 2021 information. This means it won’t recognize newer trends or topics that emerged after this date.

 

ChatGPT keyword research best practices

These proven practices will help you get the most out of ChatGPT for keyword research:

1. Use for brainstorming, not metrics: ChatGPT works best as a brainstorming tool. Use it to generate ideas, then verify with traditional tools that provide volume data.
2. Be specific with prompts: Response quality depends on prompt quality. Detailed prompts give better results. To cite an instance, see these examples:
   • Basic: “Find keywords related to dog training”
   • Better: “Find keywords related to dog training, targeting dog owners seeking different training methods”
3. Verify all suggestions: ChatGPT sometimes provides confident answers that aren’t accurate. You should cross-check its keyword suggestions against search data from dedicated tools.
4. Use dev environments for code: Test ChatGPT-generated scripts for keyword analysis in safe environments first. The code might not always work correctly.
5. Grade outputs for improvement: Give specific feedback on ChatGPT’s outputs (with a grade) and ask for improvement suggestions to get better results.
6. Combine with traditional tools: The best results come from using ChatGPT among tools like Semrush or Ahrefs. The price difference is substantial—ChatGPT costs $0-$20/month compared to $100-$120/month for premium SEO tools.
7. Focus on specific keyword types: ChatGPT shows its strength especially when you have long-tail keywords, questions, and semantic variations.

 

ChatGPT keyword research prompt examples

                                                                         

Ready to try ChatGPT for keyword research? Here are effective prompts by purpose.

For basic keyword discovery:

Generate 10 keywords that I can write a targeted blog post about in the [niche] industry.

For long-tail keyword research:

Find 15 long-tail keywords related to [topic] with their search intent. Present the results in a table.

For finding semantically related terms:

List LSI keywords for “[seed keyword]”

For question-based keywords:

Generate a list of questions on “[seed keyword]” that potential customers might ask.

For keyword clustering:

Group the following keywords into relevant keyword clusters: [paste your list of keywords]

For search intent analysis:

Categorize these keywords based on their search intents – informational, navigational, commercial, and transactional. Present the results in a table: [list of keywords]

For competitor keyword analysis:

Find keyword ideas from the following text: [paste competitor content]

For complete keyword strategy:

Pretend you’re a market research specialist. Create a table with keywords for [topic]. Categorize them by keyword cluster, include long-tail variations, search intent, suggested title, and meta description.

These prompts work well across industries. A practical approach starts with basic keyword discovery, expands to long-tail variations, analyzes search intent, and organizes everything into logical clusters.

ChatGPT can help find your competitor’s target keywords. Just paste their content and ask ChatGPT to extract the primary keywords.

Budget-conscious marketers will find this a cost-effective option. GPT-4 costs $20/month, much less than the $100-$120/month needed for premium keyword tools. But remember that traditional tools still offer critical metrics that ChatGPT can’t access.

The quickest way to research keywords combines both approaches—using ChatGPT for creative ideation and traditional tools to verify data. This hybrid method gives you creative breadth and analytical depth in your keyword strategy.

 

ChatGPT Prompts for Competitive Analysis

                                       

Knowing what your competitors do is one of the most powerful SEO tactics. ChatGPT helps you get analytical insights faster than old-school methods and saves countless hours of research. Here’s how AI prompts can give you a full picture of your competition.

 

ChatGPT competitive analysis capabilities

ChatGPT brings several features to help with your competition research:

• Competitor identification: Creates lists of direct and indirect competitors based on your industry, products, or target market
• Strategy review: Looks at marketing approaches, content tactics, and online presence of competitors
• Product comparison: Shows competitors’ offerings with their strengths, weaknesses, and unique selling points
• Pricing analysis: Shows different pricing models and value propositions in your market
• Customer sentiment analysis: Pulls insights from user reviews and feedback about competitors
• Gap identification: Finds weaknesses or missed opportunities in competitor offerings

ChatGPT doesn’t have access to real-time market data, traffic statistics, or backlink information like specialized tools do. You’ll need dedicated SEO tools to verify its insights completely.

ChatGPT’s “Deep Research” feature really shines when you need a detailed competitor analysis. This function can analyze multiple competitors simultaneously (2-3 at a time works best) in businesses of all sizes. It takes 5-30 minutes based on how complex your query is.

 

ChatGPT competitive analysis best practices

         

These guidelines will help you get the most from your competitive analysis prompts:

1. Be specific with your requests Unclear prompts give unclear results. Add your industry, target audience, and metrics you want to analyze. Here’s a good format:

“Generate a competitive analysis for [your company] against [competitor names] in the [industry] focusing on [specific aspects like content strategy, pricing, etc.].”

2. Give context about your business ChatGPT needs to know about your company first. This helps it create insights that match your goals better.
3. Use structured prompts Split your analysis requests into clear sections. Well-organized prompts make the output easier to use.
4. Ask for actionable takeaways Look for specific steps based on the analysis, not just data. This turns information into strategy.
5. Check all outputs Make sure ChatGPT’s competitive insights match real data from trusted tools. Some information might be old or incomplete.
6. Use role prompting Let ChatGPT act as a competitive analysis expert. This usually gives you more detailed, professional answers.
7. Work with traditional SEO tools Mix ChatGPT insights with data from tools like Semrush or Ahrefs that show traffic stats and backlink details.

 

ChatGPT competitive analysis prompt examples

These prompts will help you uncover competitor insights:

 

To identify competitors:

I am a [your role] at [your company]. Generate a competitor overview for businesses offering [products/services] in [your industry]. Include direct and indirect competitors with their strengths and weaknesses.

To analyze marketing strategies:

Analyze [competitor name]’s current marketing strategy. What are the key elements of their messaging, and how are they communicating their value proposition across their website, social media, and advertising campaigns?

To compare products:

Provide a product and service comparison between [your company] and [main competitors]. Include key specifications, pricing strategies, and differentiating capabilities for each.

To analyze content strategy:

Analyze the [type of content] published by [competitor] over the [timeline]. What key themes and topics are they covering? How effective is their content in positioning them as a thought leader?

To analyze customer sentiment:

Analyze customer reviews for [competitor’s product/service]. What are the most common strengths and weaknesses, and how do customers feel about their experience?

To do gap analysis:

Hello ChatGPT, assume the role of an expert in competitor research. Visit [competitor website URL] and identify gaps and weaknesses in their offerings. For each gap identified, suggest 3 ways we could distinguish our offer based on these findings.

To analyze brand positioning:

Evaluate the brand positioning and messaging of [competitors] in [industry]. Assess how they distinguish themselves and communicate their value proposition.

To compare technical SEO:

Compare the technical SEO elements (site speed, mobile-friendliness, schema markup) of [your website] and [competitor websites]. What technical advantages do they have that we could implement?

These prompts work well in any industry and niche. You can adapt them to fit your specific business and competitive landscape.

ChatGPT gives great high-level competitive insights rather than deep data analysis. The best results come from mixing ChatGPT’s qualitative insights with numbers from specialized tools that show traffic stats, domain authority metrics, and backlink profiles.

Whatever your industry, competitive analysis helps find market gaps and growth opportunities. These ChatGPT prompts will give you a better view of your competitive landscape and help create stronger SEO strategies.

 

ChatGPT Prompts for On-Page SEO

             

Search rankings climb with effective on-page SEO. Recent data shows 58% of professionals use ChatGPT to generate and optimize content, while 20% make use of information for metadata creation. This AI assistant takes care of optimization tasks so you can develop better strategies.

 

ChatGPT on-page SEO capabilities

ChatGPT brings several powerful features to on-page optimization:

• Meta titles and descriptions – ChatGPT creates engaging, keyword-rich meta tags that get more clicks and search visibility. You can test multiple variations it produces.
• Headings optimization – The tool builds well-laid-out H1, H2, and H3 tags with relevant keywords that improve readability and SEO.
• Image alt text generation – ChatGPT crafts descriptive, keyword-rich alt text that makes images accessible and SEO-friendly.
• Internal linking suggestions – The tool spots opportunities for effective internal links that help search engines crawl your site better.
• Schema markup creation – ChatGPT builds structured data that lets search engines show rich results like product ratings or FAQ sections.
• Technical SEO assistance – ChatGPT helps with technical tasks from robots.txt files to XML sitemaps that improve search engine interaction.

ChatGPT excels at processing large amounts of data quickly. You can spot trends and learn about consumer priorities without manual research. The tool handles repetitive tasks like writing meta descriptions while you focus on strategy.

ChatGPT on-page SEO best practices

Your results with ChatGPT will improve when you follow these proven practices:

1. Perfect your foundation first – Rankings suffer from technical SEO mistakes. Your website structure should be clear to visitors and search engines before content creation.
2. Focus on search intent – Let ChatGPT analyze keywords by intent. Your content will match user searches better and become more relevant.
3. Balance keywords and readability – Natural content comes from using synonyms, variations, modifiers, and long-tail keywords related to your main topic.
4. Always fact-check – A Bright Edge study reveals pages with wrong information lose 59% organic traffic on average. Accurate data from trusted sources must replace any errors.
5. Avoid over-optimization – Quality and readability suffer from excessive keyword use. Value comes first, with SEO elements playing a supporting role.
6. Request multiple variations – HubSpot research shows A/B testing titles can boost CTR up to 14%. Ask ChatGPT for different versions of titles and meta descriptions.
7. Combine with SEO tools – Better analysis comes from pairing ChatGPT’s insights with specialized tools like Semrush or Ahrefs that show traffic stats and backlink data.

Results improve when you give ChatGPT clear guidelines about your brand’s voice, target audience, and specific needs. This context helps create content that fits your brand better.

 

ChatGPT on-page SEO prompt examples

These prompts will enhance your on-page SEO:

For on-page SEO audit:

I need to audit and optimize the on-page SEO elements of my website. First, ask me about my current website structure, CMS platform, and any SEO work I’ve already done. Then, create a comprehensive on-page SEO checklist that includes: 1) Title tag and meta description optimization for my top 5 pages, 2) Header structure recommendations, 3) Image optimization guidelines, 4) Internal linking strategies, 5) Page speed improvement suggestions, and 6) Mobile-friendliness best practices. <citation index=”5″ link=”https://www.forbes.com/sites/jodiecook/2025/05/09/chatgpt-prompts-to-boost-your-website-traffic/” similar_text=”‘I need to audit and optimize the on-page SEO elements of my website. First, ask me about my current website structure, CMS platform, and any SEO work I’ve already done. Then, create a comprehensive on-page SEO checklist for my website that includes: 1) Title tag and meta description optimization for my top 5 pages, 2) Header structure recommendations, 3) Image optimization guidelines, 4) Internal linking strategies, 5) Page speed improvement suggestions, and 6) Mobile-friendliness best practices. Explain why each element matters for search visibility and how to implement these changes correctly.'”>Explain why each element matters for search visibility and how to implement these changes correctly.</citation>

For meta titles and descriptions:

<citation index=”11″ link=”https://elfsight.com/blog/how-to-improve-website-for-seo-with-chatgpt/” similar_text=”Example prompt: Generate five engaging title tag ideas for an article about [insert topic] with this main keywords [paste here].”>Generate five engaging title tag ideas for an article about [insert topic] with this main keyword [paste here].</citation>

For heading structure:

<citation index=”11″ link=”https://elfsight.com/blog/how-to-improve-website-for-seo-with-chatgpt/” similar_text=”Example prompt: Suggest optimized H1, H2, and H3 tags for a blog post about [insert article’s title/topic] based on the following list of keywords [paste here].”>Suggest optimized H1, H2, and H3 tags for a blog post about [insert article’s title/topic] based on the following list of keywords [paste here].</citation>

For image alt text:

Generate descriptive and SEO-friendly alt text for 5 images in my blog post about [topic]. Each description should be concise yet include relevant keywords naturally.

For content optimization:

Analyze this content and suggest improvements to make it more SEO-friendly while maintaining readability: [paste content]

For FAQ generation:

Generate a list of questions on “[seed keyword]” that potential customers might ask, along with concise answers that can be formatted as an FAQ section.

For schema markup:

Create schema markup for [type – article/product/FAQ/etc.] about [topic] with the following details: [provide details].

For localized content:

Adapt this content for [target region] audience while maintaining the SEO value: [paste content]

ChatGPT’s heading suggestions naturally fit your target keywords while staying readable. Meta descriptions become brief, compelling summaries that attract clicks.

The tool does more than create content. It analyzes your pages to find ways to improve. You can check keyword density, readability, heading structure, and internal linking opportunities. This helps spot gaps in your optimization approach.

ChatGPT generates code for technical elements like robots.txt files or XML sitemaps based on your website’s structure. This saves you from writing complex expressions manually.

 

ChatGPT Prompts for Content Optimization

       

Content optimization can turn average articles into high-performing search assets. ChatGPT has become a powerhouse tool for improving existing content rather than starting from scratch, with 58% of marketers now using it.

ChatGPT content optimization capabilities

ChatGPT gives you several powerful ways to refine your content:

• Readability improvement – ChatGPT simplifies complex sentences, identifies hard-to-read sections, and suggests clearer alternatives. Your content becomes available to wider audiences this way.
• Tone adjustment – You can feed existing text to ChatGPT and tell it to adjust the tone to match your brand’s voice or target audience. This works great when you need to switch between formal and conversational styles.
• Content rewriting – Duplicate content problems? ChatGPT rephrases text while keeping the original meaning intact. This helps you avoid those pesky plagiarism flags.
• Keyword integration – ChatGPT naturally blends relevant keywords, LSI terms, and synonyms into existing content without stuffing.
• Grammar and spell-checking – ChatGPT goes beyond simple corrections. It spots subtle language issues and suggests better alternatives.
• Meta element creation – You can create compelling title tags and meta descriptions that use target keywords while staying within character limits.
• Schema markup generation – Search engines understand your content better with structured data.

 

ChatGPT content optimization best practices

These guidelines will help you get the most from ChatGPT’s optimization abilities:

1. Provide clear, specific prompts – ChatGPT’s output quality depends on what you put in. Vague requests lead to vague results. Don’t just ask to “improve this text” – tell it exactly what needs work.
2. Include context and constraints – Let ChatGPT know about your target audience, brand voice, and requirements like word count or keywords. Example: “Rewrite this product description for eco-conscious millennials using these keywords…”
3. Always fact-check – Pages with wrong information can lose up to 59% of their organic traffic. Double-check all data points ChatGPT suggests before publishing.
4. Request multiple options – Getting several versions of titles, meta descriptions, or paragraphs from ChatGPT helps. Testing different versions can boost click-through rates by 14%.
5. Enhance with credible sources – ChatGPT can suggest places to add statistics, quotes, or examples that strengthen your content’s E-E-A-T signals.
6. Focus on solving problems – Great content answers questions and solves problems. Ask ChatGPT to check if your content really addresses what users want.
7. Grade the output – Give ChatGPT specific feedback on its suggestions and ask it to improve based on your assessment.

ChatGPT content optimization prompt examples

These prompts will help boost your content quality:

 

For readability improvement:

Analyze this text for readability and suggest improvements that make it more accessible to a general audience while maintaining its SEO value: [paste text]

For keyword integration:

Naturally incorporate these keywords [list keywords] into the following content without changing its meaning or making it sound unnatural: [paste content]

For tone adjustment:

Rewrite this content to have a [conversational/professional/friendly] tone while preserving its core message and SEO elements: [paste content]

For meta description creation:

Based on this article, write a meta description that incorporates the target keyword “[keyword]” and follows SEO best practices

For content enhancement with statistics:

Revise this text by suggesting places to incorporate credible statistics and examples to strengthen the points made: [paste content]

For featured snippet optimization:

Reformat this paragraph to increase its chances of being selected as a featured snippet for the query “[query]”: [paste paragraph]

For strengthening E-E-A-T signals:

Analyze this content and suggest ways to improve its expertise, authoritativeness, and trustworthiness while maintaining keyword optimization: [paste content]

Quality content needs to work for both humans and search engines. The best ChatGPT prompts for SEO content writing strike a balance between optimization and readability. This creates text that ranks well and connects with readers.

 

ChatGPT Prompts for Technical SEO

       

Technical SEO just needs code-level expertise that many marketers don’t have. ChatGPT bridges this gap by working as a coding assistant for complex technical tasks. A recent survey shows 45% of SEO professionals now use AI tools to implement technical SEO. This cuts down the time they spend on coding tasks.

 

ChatGPT technical SEO capabilities

ChatGPT shines at several technical SEO functions:

• Schema markup generation – Create structured data like FAQ, product, or organization schema to improve search visibility. Schema helps search engines better understand your content and might result in rich snippets.
• Robots.txt creation – Build rules that tell search engines which pages to crawl or skip. This controls how search engines interact with your site.
• .htaccess file configuration – Create rewrite rules for URL redirections (301/302) without coding them manually.
• Hreflang tag implementation – Create tags that specify your pages’ language and regional targeting to improve international SEO.
• XML sitemap development – Create valid XML sitemaps that list all your URLs for better search engine crawling and indexing.
• Technical SEO auditing – Spot potential issues like crawl errors, broken links, duplicate content, and missing meta tags.

The biggest limitation: ChatGPT can’t directly crawl websites to analyze live data without external plugins. You’ll need to provide the code or content to analyze.

ChatGPT technical SEO best practices

Here’s how to get the best results with technical SEO prompts:

1. Always verify the output – ChatGPT sometimes produces code that doesn’t work on live pages. Test everything before you deploy it.
2. Provide detailed context – Give specific information about your website’s structure, CMS platform, and technical requirements.
3. Understand the basics – Basic knowledge of technical SEO concepts helps you check if ChatGPT’s solutions make sense.
4. Use for starting points – Take ChatGPT’s code as a starting place rather than the final solution. Let someone knowledgeable review it.
5. Combine with traditional tools – Schema.org’s Markup Validator helps verify schema markup and Google’s Rich Results Test checks structured data.

 

ChatGPT technical SEO prompt examples

These specific prompts help with common technical SEO tasks:

 

For schema markup:

Generate a valid JSON-LD [schema type] schema markup for [details]. Include fields for [specific elements].

For robots.txt:

Generate robots.txt rules to block [location to block] but allow the crawling of [location to crawl] within the domain.

For .htaccess redirects:

Create .htaccess rewrite rules to 301-redirect [source location] to [location destination].

For hreflang tags:

Generate hreflang tags for pages targeting [country] in [language], [country] in [language], and [country] in [language].

For XML sitemaps:

Create a valid XML sitemap that includes the following URLs: [list your URLs].

For meta descriptions:

Generate a user-friendly meta description for [page/content], include the keyword [keyword] and add a clear call to action.

For technical SEO audit:

Act as a technical SEO auditor. List potential technical SEO issues to check for on [website URL], including crawl errors, broken links, slow page speed, duplicate content, missing meta tags, and sitemap issues. Suggest action steps for each.

Note that technical SEO requires precision. Small errors in implementation can affect your site’s performance. So, ChatGPT works best as a helpful assistant rather than a complete replacement for technical expertise.

 

Comparison Table

 

Prompt Type	Key Capabilities	Best Practices	Main Limitations	Notable Features/Benefits
Keyword Research	– Topic ideation and brainstorming – Finding long-tail keywords – LSI keyword identification – Keyword clustering – Search intent analysis	– Use for brainstorming, not metrics – Write specific prompts – Check all suggestions – Pair with traditional tools	– No search volume data – Knowledge stops at Sept 2021 – Can’t show current trends	– Economical solutions ($0-$20/month vs $100-$120 for premium tools) – Works in any industry – Quick information processing
Competitive Analysis	– Finding competitors – Strategy evaluation – Product comparison – Customer sentiment analysis – Spotting market gaps	– Give business context – Structure your prompts – Ask for applicable takeaways – Use role prompting	– No current market data – Can’t access traffic stats – No backlink information	– Deep Research option – Analyzes multiple competitors at once – Takes 5-30 minutes
On-Page SEO	– Creating meta titles/descriptions – Heading optimization – Writing image alt text – Internal linking ideas – Schema markup creation	– Fix technical basics first – Match search intent – Mix keywords naturally – Don’t over-optimize	– Can’t analyze websites directly – Needs clear brand voice guidelines	– Handles repetitive work – Better click-through rates – More search visibility
Content Optimization	– Better readability – Tone adjustments – Content rewrites – Adding keywords – Grammar checks	– Write clear, specific prompts – Add context and limits – Check all facts – Ask for options	– Might have wrong information – Needs fact verification	– 58% of marketers use it – CTR jumps up to 14% – Prevents copying
Technical SEO	– Schema markup creation – Robots.txt writing – .htaccess setup – XML sitemap building – Technical SEO checks	– Check all output – Give detailed context – Test everything first – Use as starting point	– Can’t crawl sites – Code might not work – Needs technical knowledge	– Less coding time – 45% of SEO experts use AI – Helps with coding

Conclusion

The Future of SEO with ChatGPT Prompts

ChatGPT has transformed how SEO professionals handle their daily tasks. In this piece, we’ve explored practical prompts for five critical SEO areas – from finding untapped keywords to fixing technical issues without coding expertise.

Numbers tell the story clearly. ChatGPT helps 45% of marketers create content, while 58% use it to optimize SEO. It works efficiently by cutting down hours of tedious tasks that used to take entire workdays.

But ChatGPT can’t fully replace specialized SEO tools. Semrush or Ahrefs remain essential for search volume data and backlink analysis. The best strategy combines both approaches – ChatGPT generates creative ideas while traditional tools validate data.

Note that these points matter most:

• Clear, specific prompts lead to better results
• AI suggestions need verification with reliable data
• ChatGPT works best as your brainstorming partner, not your sole source
• Technical changes require testing before deployment
• Multiple versions of titles and descriptions enable A/B testing

This combined approach becomes more attractive especially when you have budget constraints. ChatGPT’s $0-$20 monthly fee beats the $100+ cost of premium SEO tools. Small businesses can now compete better thanks to this accessibility.

The future looks promising for ChatGPT’s capabilities. Up-to-the-minute data analysis integration by 2025 will solve its biggest limitation – the knowledge cutoff date. You’ll optimize content for current trends right as they emerge.

ChatGPT won’t replace human SEO experts. It amplifies your capabilities instead. Successful professionals will become skilled at prompt engineering – they’ll ask the right questions to get valuable answers.

What prompts will you try first? The keyboard awaits your command.