Enterprise content marketing tools will shape your strategy’s success in 2025. You’re part of a growing trend – 82% of marketers put their resources into content marketing initiatives last year.
The market offers plenty of content marketing tools. The biggest problem isn’t finding them – it’s choosing the right content marketing software that delivers results for your unique needs. The numbers tell an interesting story: 67% of marketers say their content marketing helps them find new customers, up 7% from last year. These results show why choosing the right marketing tools matters now more than ever.
Companies like Shopify, Instacart, and Airbnb have gained an edge by using advanced marketing tools within their operations. The best content marketing systems help you publish and manage content on multiple channels while you retain control of your message. These tools also give you informed analysis and automate routine tasks to boost your output.
This piece cuts through the noise with 21 enterprise content marketing tools that deliver results. No fluff – just practical options that will change your content strategy.
Slate
Slate has become a social media powerhouse that helps brands create simplified content. This all-in-one platform blends AI capabilities with a user-friendly design and adds value to your content marketing toolkit.
Slate key features
The platform delivers quick, lightweight editing that works perfectly for social media teams. A clear interface makes it easy to learn for users of all experience levels. These features stand out:
- Brand Hub to organize and control assets
- Enterprise brand management for teams, campaigns, and sub-brands
- Compatibility with creative files (including Photoshop PSDs and TTF fonts)
- AI-powered workflows to create content faster
- Auto-generated subtitles
- Content Hub to manage assets centrally
Your brand styleguide becomes a creation framework that helps teams produce consistent content quickly. Slate merges with systems of all types, though integration projects can take months.
Slate pros and cons
Pros:
- User-friendly interface with a 3.9/5 ease-of-use rating
- Strong customer support (4/5 rating)
- Great value for money (4.1/5 rating)
- Reliable functionality (4.1/5 rating)
- Account managers who know social media inside out
Cons:
- Setup and custom rule design needs lots of work
- Configuration often needs technical knowledge
- Integration projects take time
- Users need training to master the platform
Slate pricing
Slate’s tiered pricing includes:
- Essentials: Core branding, unlimited auto-generated subtitles, content hub, standard support and onboarding, up to 5 seats
- Pro: Everything in Essentials plus advanced features
- Enterprise: Multiple Brand Hubs, SSO/SAML, unlimited AI editing, premium brand customization, dedicated success manager, premium support, personalized training, no seat caps
Base pricing starts at $30,000 yearly for institutions that receive fewer than 1,500 applications per year.
Slate best use case
Brands with active social media strategies see excellent results with Slate. Companies that need consistent branding across multiple channels and teams find the platform particularly useful. Social media managers love its specialized design that tackles the unique challenges of creating engaging social content.
Enterprise teams get a solution that balances creative freedom with brand consistency. Expert account managers guide both seasoned content creators and newcomers. Slate proves most effective for organizations that value creativity and brand governance in their content marketing strategy.
HubSpot
HubSpot is a platform that helps businesses create and manage content on multiple channels. This all-in-one solution brings together CRM capabilities and specialized content marketing features.
HubSpot key features
HubSpot’s Content Hub has powerful tools for enterprise content marketing:
- AI-powered content creation with Content Agent to generate landing pages, blog posts, and podcasts
- Content Remix feature that turns one piece into multiple marketing assets
- Built-in SEO recommendations for both traditional search and LLMs
- Multi-touch revenue attribution to track content effectiveness
- Brand Voice training that helps AI write in your specific style
- Conversational intelligence that analyzes call transcripts to get content insights
- Content partitioning for multi-team and multi-brand management
The platform also comes with complete analytics dashboards that show your best-performing content across channels.
HubSpot pros and cons
Pros:
- Marketing, sales, and service functions merge smoothly
- Adaptable features that grow with your company
- Over 1,500 third-party app integrations
- Free foundational plan with plenty of features
- 24/7 customer support through email, phone, and live chat
Cons:
- Higher-tier plans can get pricey for large teams
- Teams without dedicated CRM specialists face a learning curve
- Complex pricing structure across multiple hubs
- Most important onboarding fees for Professional and Enterprise plans
HubSpot pricing
Content Hub offers tiered pricing:
- Free: $0/month with simple landing pages, AI blog creation, and SEO tips
- Starter: $20/month per seat with custom domain support and 30 landing pages
- Professional: $450/month (has 3 seats) with AI writing tools and SEO optimization
- Enterprise: $1,500/month (has 5 seats) with sandbox environments and content partitioning
HubSpot best use case
Businesses that need to unify content creation, distribution, and performance tracking will find great value in HubSpot. Marketing teams that manage content on multiple channels and need AI help to scale their operations benefit the most.
HubSpot’s Enterprise tier works great for companies that need well-laid-out content workflows with clear approval processes. HubSpot’s Content Hub became the fastest-growing hub in 2024, and 94% of Professional and Enterprise customers show high feature usage. These numbers prove it delivers results for content-focused enterprises.
Semrush
Semrush stands as a leading digital marketing platform in the content marketing world. The platform serves over 10 million professionals worldwide. This powerful tool combines evidence-based features with AI capabilities to enhance your content strategy.
Semrush key features
The Content Toolkit represents Semrush’s flagship offering for enterprise content marketing:
- Topic Finder helps find data-backed content ideas
- SEO Brief Generator creates well-laid-out content briefs with keywords and competitor analysis
- AI Article Generator writes long-form articles using Semrush’s SEO data
- Brand Voice feature supports up to 50 unique writing tones
- WordPress integration lets you publish to 100 connected sites
- Content optimization tools improve SEO, tone, and readability
Semrush pros and cons
Pros:
- The largest keyword database with 25.1 billion keywords
- Superior backlink crawler with 43 trillion links in its database
- Usage limits are more generous than competitors
- Keyword volume estimates are accurate
- Great value despite the higher price point
Cons:
- Costs more than many alternative platforms
- New users might find the interface overwhelming
- The cancelation process is complex
- Each plan includes just one user seat by default
- Keyword suggestions work on a per-country basis only
Semrush pricing
- Pro: $139.95/month with 3,000 reports daily, 5 projects, 500 keywords
- Guru: $249.95/month with 5,000 reports daily, 15 projects, 1,500 keywords
- Business: $499.95/month with 10,000 reports daily, 40 projects, 5,000 keywords
- Content Toolkit: $60/month including 5 SEO-boosted articles monthly
Semrush best use case
Enterprises that need evidence-based content creation will find Semrush extremely valuable. Content teams get keyword research, competitor analysis, and content optimization in one place. The platform helps marketers save time as they “work on the right content in a more data-driven way”. The tool shines when businesses want to find untapped keyword opportunities and create SEO-optimized content that ranks well.
Trello
Trello reshapes the scene of content marketing with its visual Kanban-style boards. This easy-to-use project management tool helps marketing teams organize, track, and work together effectively.
Trello key features
Trello stands out with its visual task management system that offers:
- Drag-and-drop simplicity to manage workflows easily
- Power-Ups that blend your favorite apps like Google Drive and MailChimp
- Butler automation to handle repetitive tasks
- Editorial Calendar template to schedule content creation and publishing
- Multiple views including Calendar, Table, and Timeline (Premium tier)
Trello pros and cons
Pros:
- Simple and easy-to-use interface
- Robust features that enable team comments and @mentions
- Flexible checklists that break down complex tasks
- Excellent free version that includes unlimited cards
Cons:
- Not suited for complex projects that need detailed reporting
- Multiple projects can make boards messy
- Simple reporting capabilities
- No built-in chat features
Trello pricing
- Free: $0 – Up to 10 boards per workspace, unlimited cards
- Standard: $5/user/month (annual billing) – Unlimited boards, advanced checklists
- Premium: $10/user/month – Multiple views, unlimited automation
- Enterprise: $17.50/user/month – Advanced security, admin controls
Trello best use case
Content marketing teams find Trello ideal for managing editorial calendars and content pipelines. Teams can easily visualize workflow stages from ideation to publication. Small to mid-sized teams benefit most when handling straightforward projects rather than complex campaigns that need detailed analytics.
Buffer
Buffer makes it easy to schedule social media content on multiple platforms. The platform started as a simple scheduling tool but now provides a complete solution to manage your social media presence.
Buffer key features
Buffer stands out with these capabilities:
- Start Page lets you create landing pages and bio links
- AI Assistant helps optimize your copy for different platforms
- Analytics tools include “Answers” to find the best posting times
- Mastodon scheduling sets it apart from other tools
- Canva integration helps you create graphics smoothly
- Content tagging organizes your posts by pillars
- Bit.ly link tracking comes with paid plans
Buffer pros and cons
Pros:
- Easy-to-use design
- Team access makes collaboration simple
- Mobile app helps you manage on the go
- Queue and Calendar views give you flexibility
- Posts directly to Instagram Business
- Hashtag groups keep everything organized
Cons:
- Social listening features need improvement
- Support limited to email only
- More accounts mean higher costs
- Big enterprises might need more features
Buffer pricing
- Free: $0/month (3 channels, 10 scheduled posts per channel)
- Essentials: $5/month per channel (unlimited posts)
- Team: $10/month per channel (unlimited users)
- Agency: $100/month (10+ channels)
Buffer best use case
Small and medium businesses that need to manage multiple social platforms will find Buffer incredibly useful. The platform really shines when it comes to Instagram marketing. Teams that need to manage hashtags, schedule first comments, and maintain consistent posting will get the most value from Buffer.
Ahrefs
Ahrefs enhances content marketing with its web crawler, second only to Google in activity. This complete SEO tool helps marketing teams find keywords, analyze competitors, and optimize content.
Ahrefs key features
The platform offers powerful capabilities for content teams:
- Site Explorer to analyze competitor websites and backlinks
- Keywords Explorer that shows difficulty scores and search volumes
- Content Explorer to find trending topics and outreach targets
- AI Content Helper that optimizes topics rather than keyword density
- Rank Tracker to monitor search engine positions
- Site Audit to identify technical SEO issues
Ahrefs pros and cons
Pros:
- 64% of SEO professionals trust its superior backlink data
- Search intent analysis with detailed keyword metrics
- Word count metrics from top-ranking pages
- Topic-driven content suggestions
Cons:
- Lower-traffic sites often show inaccurate traffic statistics
- Several core features missing in Lite plan (USD 129.00/month)
- Costs more than similar tools
- New users might feel overwhelmed
Ahrefs pricing
- Starter: USD 29.00/month with basic access to core tools
- Lite: USD 129.00/month includes 6 months historical data
- Standard: USD 249.00/month adds Content Explorer and extra features
- Advanced: USD 449.00/month provides extended data access
- Enterprise: Starts at USD 1499.00/month with unlimited capabilities
Ahrefs best use case
Content teams looking for informed topic ideas and competitive insights will benefit most from Ahrefs. The platform helps users find topics with high traffic potential and low competition. Teams that need to track their competitors’ publishing schedules will find it especially useful.
Moz
Moz gives content marketers expert SEO tools backed by over 20 years of experience in the field. Their detailed platform helps teams improve search visibility and attract qualified traffic.
Moz key features
Moz provides several powerful features for content marketing:
- Keyword Explorer helps find high-value search terms with volume data
- On-Page Grader assesses URL optimization scores
- Site Crawl tool spots technical SEO issues weekly
- Link Explorer analyzes backlink profiles and finds opportunities
- Domain Authority® predicts ranking potential
- Page Authority shows specific page ranking power
- Brand Authority™ measures website brand strength on a scale of 1-100
Moz pros and cons
Pros:
- Detailed SEO toolset that covers multiple aspects
- Easy-to-use interface works for both beginners and pros
- Accurate, current SEO data and metrics
- Excellent support with active forums and quick customer service
- Fresh updates that reflect latest SEO practices
Cons:
- Price point is too high for small businesses
- New users might feel overwhelmed with information
- Multiple tools can make interface feel cluttered
- Less popular regions have limited keyword data
- Load times slow down during peak hours
Moz pricing
Moz Pro comes in four pricing tiers (monthly/annual):
- Starter: $49/$39 per month with 50 tracked keywords
- Standard: $99/$79 per month with 300 tracked keywords
- Medium: $179/$143 per month with 1,500 tracked keywords
- Large: $299/$239 per month with 3,000 tracked keywords
Every plan includes keyword research tools, competitor research, and 24-hour support. Higher tiers add branded reports and bigger tool quotas.
Moz best use case
Moz shines when content teams focus on SEO-driven strategies. Companies that want better search rankings, competitor content insights, and technical website fixes will find it valuable. The platform works great especially when you have to justify SEO projects with solid metrics and clear data.
BuzzSumo
BuzzSumo gives content marketing teams the power to analyze engagement data from billions of articles. This research platform scans the web and social media to provide practical content insights that teams can use right away.
BuzzSumo key features
BuzzSumo provides essential tools that help create successful content:
- Content Analyzer that tracks 8 billion pieces of content and 300 trillion engagements
- Content Ideas Generator that sparks blog inspiration and suggests headline tips
- Question Analyzer to find customer questions on forums like Amazon, Reddit and Quora
- Media Database containing over 700,000 journalist profiles
- Monitoring tools that spot mentions faster than Google Alerts
- YouTube Analyzer to evaluate video performance
The platform adds 3 million new pieces of content each day and maintains 5 years of data.
BuzzSumo pros and cons
Pros:
- User-friendly interface makes navigation simple
- Rich filters help narrow down content research
- Slack integration lets teams share reports easily
- Every plan comes with unlimited exports
- Content tracking spans 195 countries in 170+ languages
Cons:
- Price points might not suit small businesses
- Content ideation tools sometimes produce random results
- Starter tier doesn’t include social tools
- New users need time to learn the platform
BuzzSumo pricing
BuzzSumo’s pricing structure includes four plans:
- Content Creation: $199/month for content marketers ($159/month billed yearly)
- PR & Comms: $299/month includes 5 users and media database access
- Suite: $499/month comes with 10 users and expanded features
- Enterprise: $999/month offers 30 users and premium capabilities
Each paid plan comes with a 30-day free trial.
BuzzSumo best use case
Content teams looking for evidence-based inspiration will find BuzzSumo incredibly useful. Content marketers writing blog posts, PR teams tracking brand mentions, and social media managers following trends get the most value. Teams can measure competition and spot viral content patterns effectively. PR teams reaching out to top-tier publications find BuzzSumo “absolutely pivotal”.
Google Workspace
Google Workspace helps teams work together through a complete productivity suite that now comes with powerful AI capabilities. Millions of businesses worldwide use it to combine familiar apps with enterprise-grade features.
Google Workspace key features
Google Workspace provides several content marketing tools:
- Gmail with AI-powered writing assistance
- Google Docs with up-to-the-minute collaboration
- Drive for cloud storage and file sharing
- Meet for video conferencing with up to 1000 participants
- Google Vids for AI-powered video creation
- Gemini AI assistant combined smoothly across apps
Google Workspace pros and cons
Pros:
- Teams can collaborate in real-time from anywhere
- Tools work together smoothly
- Strong security with encryption and two-factor authentication
- Professional branding with custom domain email addresses
Cons:
- Full functionality needs stable internet connection
- Larger teams face higher monthly costs
- Users switching from other suites need time to adjust
- Limited work options offline
Google Workspace pricing
- Business Starter: USD 7.00/user/month (30GB storage, 100 participants in meetings)
- Business Standard: USD 14.00/user/month (2TB storage, 150 participants)
- Business Plus: USD 22.00/user/month (5TB storage, 500 participants)
- Enterprise Plus: Custom pricing (improved security features)
Google Workspace best use case
Content marketing teams that need optimized collaboration thrive with Google Workspace. Companies see huge productivity gains – 89% adoption with users making 40 Gemini queries daily. Teams work faster with automated content generation, meeting transcription, and centralized asset management.
Jasper AI
Jasper AI helps marketing teams create content faster by using multi-model artificial intelligence. The platform chooses from language models that line up with what you need.
Jasper AI key features
Jasper comes packed with powerful content marketing tools:
- Canvas platform that makes content creation and teamwork easier
- AI-powered document editor to scale your content output
- Brand Voice tool that learns and matches your writing style
- AI Image Suite to create branded visuals without watermarks
- Content Remix to give new life to existing content
- 50+ content templates for marketing content of all types
- Chrome extension to write anywhere on the web
The platform works with over 1000 other tools to extend Jasper’s capabilities to your existing workflow.
Jasper AI pros and cons
Pros:
- Creates content in 30+ languages worldwide
- Generates drafts quickly to speed up your workflow
- Uses advanced AI models like GPT-4 and Anthropic
- Makes team collaboration smooth and efficient
Cons:
- Costs more than other options like ChatGPT
- Long-form content needs substantial editing
- Brand voice training needs more than one content sample
- No free version exists
Jasper AI pricing
- Pro: $59/month (annual) or $69/month (monthly) with 3 brand voices
- Business: Custom pricing includes unlimited brand voices, custom apps, and API access
You can try either plan free for 7 days.
Jasper AI best use case
Marketing departments that need lots of content across different channels will benefit from Jasper. The platform proves its worth for teams needing consistent branding at scale – Adidas used it to create 7,500 product descriptions in just 24 hours. Companies with strict regulations value Jasper’s enterprise-grade security and compliance features.
Grammarly
Grammarly for Business raises your content quality by providing immediate writing guidance on multiple platforms. This AI writing assistant helps maintain a consistent voice and style in your enterprise content.
Grammarly key features
Grammarly Business does more than simple spelling checks with:
- Immediate grammar, style, and voice correction
- Brand Tone settings for consistent messaging
- Customizable Style Guide for team standards
- SAML single sign-on support for enterprise security
- Team analytics dashboard tracking writing improvements
- Copy Snippets for reusing common text
Grammarly pros and cons
Pros:
- Highly accurate grammar correction
- Uninterrupted browser integration
- Clear explanations for suggested changes
- Immediate checking on all platforms
- Enterprise-grade security (256-bit AES encryption)
Cons:
- Expensive for large teams
- Occasional inaccurate suggestions
- Performance slows with very large documents
- Limited compatibility with some web forms and CMS tools
Grammarly pricing
Business plan costs vary by team size:
- 3 members: $15.00 per user monthly
- 10 members: $14.50 per user monthly
- 50 members: $12.50 per user monthly
Grammarly best use case
Content teams need unified voice in marketing, sales, and web publishing, and Grammarly excels at this. Organizations that want clear, error-free communication find it valuable, whatever their writers’ skill level.
Canva
Canva empowers marketing teams to become design powerhouses with its easy-to-use visual content platform. The drag-and-drop tool helps create content faster without requiring specialized design skills.
Canva key features
Canva’s content marketing toolkit has:
- Magic Write AI assistant for generating copy in seconds
- Magic Switch for resizing designs across platforms
- Content Planner for scheduling social media posts directly
- Brand Kit for storing and applying brand assets consistently
- 100M+ premium photos, graphics, videos, and fonts
- Integration with 120+ apps including HubSpot and Mailchimp
Canva pros and cons
Pros:
- Easy-to-use interface for non-designers
- Immediate team collaboration options
- Unlimited storage for organizing files and assets
- Extensive template library for all formats
Cons:
- Limited customization compared to professional software
- Standardized designs can appear generic
- Color accuracy issues for print materials (RGB vs. CMYK)
- Export restrictions for specific print requirements
Canva pricing
- Free: Simple features with 250,000+ templates and 5GB storage
- Pro: $12.99/month with premium content and 1TB storage
- Teams: Starting at $10/month per user (minimum 3 people)
- Enterprise: Custom pricing with SSO, advanced brand controls
Canva best use case
Marketing departments shine with Canva when creating high-volume visual content. Teams without design expertise can create on-brand materials quickly and effectively. Companies see remarkable results – 60% increase in content creation in just one month.
BuzzStream
BuzzStream helps content marketers build links through smart outreach management. The platform makes it easy to discover prospects, build relationships, and measure outreach results without much hassle.
BuzzStream key features
BuzzStream delivers a complete outreach toolkit:
- Smart influencer research automatically gathers contact details and site metrics
- Teams share a unified workspace to work together on specific tasks
- Email management system handles scheduling and reminders
- Project tracking keeps outreach campaigns organized
- Built-in monitoring tracks all backlinks
- Chrome extension (Buzzmarker) lets you add sites directly from your browser
BuzzStream pros and cons
Pros:
- Automated features reduce time spent on repetitive outreach tasks
- Single dashboard keeps all communications organized
- Optimized system combines multiple tasks into one process
- Smart filters help sort prospects by metrics
- Fair pricing includes free trials for all plans
Cons:
- System combines multiple URLs from one domain into a single record
- New users need time to learn the system
- Interface could be more polished
- Lacks pre-built campaign templates
- Social search features need updates
BuzzStream pricing
The platform offers four plans for different needs:
- Starter: $24.00/month for 1 user, 1,000 contacts
- Growth: $124.00/month for 3 users, 25,000 contacts
- Professional: $299.00/month for 6 users, 100,000 contacts
- Custom: Starting at $999.00/month for 15+ users, 300,000+ contacts
BuzzStream best use case
Digital PR teams and link builders love BuzzStream. Agencies running large outreach campaigns for multiple clients find it particularly valuable. The platform excels at helping marketers create prospect lists, discover contact details, connect with influencers, and monitor their backlinks.
Contently
Contently is an enterprise platform that connects brands with freelance talent. The platform bridges content strategy and execution seamlessly.
Contently key features
Contently’s content marketing toolkit is powerful and diverse:
- Smart Talent Recommendations that match companies with freelancers from their 160,000+ network
- External review tools that let SMEs check content without logging in
- SEO Story Ideas tool that suggests high-ranking content concepts
- Automated editing tools that detect plagiarism and grammar issues
- IBM Watson’s Tone Analyzer that fine-tunes content voice
- Docalytics that tracks PDF engagement with heat maps
Contently pros and cons
Pros:
- A vast network of pre-vetted writers and editors
- Well-laid-out workflow templates that boost productivity
- Built-in Managing Editor support
- ROI tracking through Content Value Tracker
Cons:
- Premium pricing ($50,000-$200,000+ per year)
- New users might need time to adapt
- Pricing structure can be hard to navigate
Contently pricing
The pricing structure has these elements:
- Team-based annual subscriptions
- Content Funds to pay freelancers
- Content Creation Services with specialist support
- Three-tiered Business Services
Contently best use case
Enterprise brands that need quality content at scale will find Contently invaluable. The platform works best for organizations that want both strategic planning and consistent content delivery across their campaigns.
Clearscope
Clearscope uses AI-powered optimization to enhance your SEO content performance. The platform analyzes pages that rank well to help your content become more visible in search results.
Clearscope’s core team features
The platform comes with powerful capabilities that make it stand out:
- A content grading system that evaluates keyword coverage
- Smooth integration with Google Docs and WordPress
- SERP analysis to identify content gaps
- AI drafts that help you start content creation
- Content inventory tracking to spot decay and update needs
- Topic research tools to find new keywords
Clearscope pros and cons
Pros:
- Google Docs integration that “actually works”
- Quality-first approach to content optimization
- Outstanding 4.9/5 stars on G2 reviews
- Quick content feedback and suggestions
Cons:
- Starting price is nowhere near its competitors
- Basic plans come with limited reports
- Support doesn’t include live chat
- New SEO users face a learning curve
Clearscope pricing
The platform offers three main plans:
- Essentials: $129/month includes 20 AI tracked topics and 50 inventory pages
- Business: $399/month comes with 50 tracked topics, 300 inventory pages, and a dedicated account manager
- Enterprise: Custom pricing includes SSO and crawler whitelisting
Clearscope best use case
Content teams that need analytical insights will find Clearscope extremely valuable. Companies that understand SEO basics can use its relevance analysis to improve their rankings.
Brandwell
BrandWell serves as a complete brand growth platform that meets enterprise content marketing demands. The platform uses AI technology to simplify content creation and ensures your brand message stays consistent.
Brandwell key features
BrandWell brings multiple tools together on one platform:
- RankWell creates research-backed articles from a single keyword
- WriteWell AI assistant comes with 40+ specialized AI agents
- Knowledge graphing technology analyzes websites completely
- Content intelligence suite provides keyword research and topic clustering
- Brand Publisher Network helps earn relevant backlinks
- Support extends to more than 100 languages
Brandwell pros and cons
Pros:
- Research-rich articles need minimal editing and avoid fluff
- Brand voice remains consistent throughout content types
- Detailed website audits
- Simple prompting process
Cons:
- Setup requires specific brand profiles
- Direct integrations lag behind competitors
- Learning takes more time
- Higher pricing makes it unsuitable for freelancers
Brandwell pricing
- Essentials: $249/month ($208/month annually) – 1 user, 2 brand projects, 25 blog posts
- Agency: $499/month ($416/month annually) – White label access, unlimited clients
- API: Posts start at $4 each
- A free 7-day trial lets you test the platform
Brandwell best use case
BrandWell stands out for companies that value brand consistency. Marketing agencies managing multiple client websites find it particularly useful. The platform suits serious marketers who want sustainable growth through unified brand messaging.
ContentShake AI
ContentShake AI combines Semrush’s SEO expertise with artificial intelligence to transform content creation. The AI-powered tool makes content generation 12 times faster than traditional methods.
ContentShake AI key features
The platform comes packed with useful capabilities:
- Topic suggestions based on your location’s trends
- AI writing support for seven languages (English, Dutch, French, German, Italian, Portuguese, Spanish)
- Brand Voice options with 50 different writing tones
- WordPress publishing with a single click
- SEO optimization with live scoring
- AI-generated images free from royalties
ContentShake AI pros and cons
Pros:
- Makes content creation smooth from research to publishing
- Merges AI writing with Semrush’s SEO data
- Runs smoothly without technical issues
- Quick edits anywhere online with Chrome extension
Cons:
- Monthly subscription impacts your budget
- Language support limited to English interface
- Not ideal for technical or specialized content
- Standard plan allows only five SEO-boosted articles monthly
ContentShake AI pricing
The platform costs $60 per month for full access. Users can try all features with a 7-day free trial. Trial users get three paragraphs per article and 30 AI units monthly.
ContentShake AI best use case
The tool shines when businesses need regular, high-volume content. Writers who struggle with topic ideas or creative blocks will find it helpful. Small businesses and solopreneurs who lack writing experience benefit from its SEO tools.
DashThis
DashThis transforms marketing data into useful insights through its specialized visualization platform for campaign performance. The platform stands apart from regular content tools by connecting marketing channels to create automated dashboards.
DashThis key features
The platform provides these practical reporting capabilities:
- 30+ native integrations with popular platforms like Google Analytics, Facebook, and Ahrefs
- Comprehensive dashboards that combine data from multiple sources in a single report
- CSV file imports to track proprietary metrics
- Data updates run automatically without manual work
- Built-in comment boxes to add context and answer client questions
DashThis pros and cons
Pros:
- Teams save 30-40 hours each month on reporting tasks
- Professional interface that looks polished “out of the box”
- Customizable white-label options for brand identity
- Responsive customer service team provides quick support
Cons:
- Advanced analysis has limited data manipulation options
- Custom dashboard creation requires time to master
- Some specific reporting needs face customization limits
- Small teams might find the pricing expensive
DashThis pricing
- Individual: $42/month for 3 dashboards
- Professional: $135/month for 10 dashboards
- Business: $264/month for 25 dashboards
- Standard: $409/month for 50 dashboards
- Enterprise: $629/month for 100 dashboards
DashThis best use case
Marketing agencies managing multiple client reports will find DashThis particularly valuable. The platform makes it easy to present content marketing metrics from different channels. Teams can explain performance results effectively through notes and comment features.
Comparison Table
| Tool | Key Features | Starting Price | Best Use Case | Notable Pros | Notable Cons |
| Slate | Brand Hub, AI workflows, auto-generated subtitles | $30,000/year | Social-first teams needing brand consistency | Accessible interface (3.9/5), Strong support (4/5) | Long integration projects, Technical setup needed |
| HubSpot | Content Agent, Content Remix, Brand Voice training | Free (Simple), $20/month/seat | Teams connecting content on multiple channels | 1,500+ integrations, 24/7 support | Complex pricing, High-tier costs |
| Semrush | Topic Finder, SEO Brief Generator, AI Article Generator | $139.95/month | Teams using informed content creation | 25.1B keyword database, Accurate estimates | High cost, All but one of these plans single-user |
| Trello | Kanban boards, Power-Ups, Butler automation | Free (Simple), $5/user/month | Editorial calendar management | Easy to use, Strong collaboration | Limited coverage, Simple analytics |
| Buffer | Start Page, AI Assistant, Analytics tools | Free (3 channels), $5/month/channel | Social media scheduling | Clean interface, Team controls | Limited social listening, No live chat |
| Ahrefs | Site Explorer, Keywords Explorer, Content Explorer | $29/month | SEO-focused content teams | Superior backlink data, Detailed metrics | High price point, Challenging for newcomers |
| Moz | Keyword Explorer, On-Page Grader, Link Explorer | $49/month | SEO-driven content strategies | Complete toolset, Regular updates | Higher pricing, Information overload |
| BuzzSumo | Content Analyzer, Question Analyzer, Media Database | $199/month | Content research and trend tracking | User-friendly filters, Global tracking | High pricing, Simple tier limitations |
| Google Workspace | Gmail, Docs, Drive, Meet, Gemini AI | $7/user/month | Team collaboration and content creation | Seamless collaboration, Strong security | Internet dependency, Monthly costs scale |
| Jasper AI | Canvas platform, Brand Voice, AI Image Suite | $59/month | High-volume content creation | Multi-language support, Quick generation | Generic output, No free plan |
| Grammarly | Up-to-the-minute correction, Brand Tone, Style Guide | $15/user/month | Teams prioritizing writing quality | Accurate corrections, Browser integration | Expensive for large teams, Form compatibility |
| Canva | Magic Write, Content Planner, Brand Kit | Free (Simple), $12.99/month | Visual content creation at scale | Easy to use, Seamless collaboration | Limited customization, Print limitations |
| BuzzStream | Automated research, Campaign management, Link monitoring | $24/month | Digital PR and link building | Time-saving automation, Unified workspace | Dated interface, Learning curve |
| Contently | Talent network, SEO Story Ideas, Tone Analyzer | $50,000+/year | Enterprise content at scale | Pre-vetted writers, ROI tracking | High cost, Complex pricing |
| Clearscope | Content grading, SERP analysis, AI drafts | $129/month | SEO content optimization | Google Docs integration, Quick feedback | High starting price, No live chat |
| Brandwell | RankWell, WriteWell AI, Knowledge graphing | $249/month | Brand consistency at scale | Zero-fluff content, Multi-language support | Complex setup, Premium pricing |
| ContentShake AI | Multi-language AI writing, Brand Voice, WordPress integration | $60/month | High-volume content production | Quick generation, SEO integration | English-only interface, Limited technical content |
| DashThis | 30+ integrations, Automated dashboards, Custom imports | $42/month | Agency reporting and analytics | Time-saving, White-label options | Limited data analysis, Customization constraints |
Conclusion
These 21 content marketing tools will teach you what works best for enterprise teams. Each tool tackles specific content challenges – from creation and optimization to distribution and immediate analytics. You can boost your content marketing results by picking the right mix of these tools.
The tools you need will end up depending on what’s in your tech stack. Teams with a social-first approach might prefer Slate or Buffer. When SEO drives your strategy, Semrush, Ahrefs, or Moz make sense. Jasper AI or ContentShake AI work great for teams that need to scale content production.
Your budget plays a most important role in choosing tools. Trello and Google Workspace offer solid foundations at no cost. Premium options like Contently or Clearscope come with specialized features that justify their price.
The best way to start is by spotting your biggest content hurdles. You might struggle to keep content consistent across channels or need better ways to track performance. Pick one or two tools that fix these issues before adding more.
Most platforms let you try their features through free trials or basic plans. On top of that, they offer demos showing how their tools solve real-life content problems.
AI technologies have altered the map of content marketing. Smart teams choose flexible tools that grow with their changing needs to stay ahead.
Note that tools work best when you use them strategically. Your content strategy should guide which tools you pick – not the other way around. Set your goals, know your audience, and figure out what makes you different. Then find tools that magnify these strengths.
Which tools from this list match your content challenges? Your ideal starting point is waiting here.
Key Takeaways
Enterprise content marketing success in 2025 depends on choosing tools that align with your specific challenges and budget, not just the most popular options.
- Match tools to your primary content challenges – Social teams need Slate/Buffer, SEO-focused teams require Semrush/Ahrefs, and high-volume creators benefit from Jasper AI/ContentShake AI.
- Start small with free trials and basic plans – Test 1-2 tools addressing your biggest pain points before expanding your tech stack to avoid overwhelming your team.
- Budget strategically across the content lifecycle – Free options like Trello/Google Workspace provide solid foundations, while premium tools like Contently deliver specialized enterprise capabilities.
- Prioritize AI-powered tools for competitive advantage – 82% of marketers invest in content marketing, making AI features for automation and optimization essential for staying ahead.
- Focus on integration capabilities over individual features – Tools that connect seamlessly with your existing workflow (like HubSpot’s 1,500+ integrations) deliver better ROI than standalone solutions.
The most successful content teams combine 3-5 complementary tools rather than relying on a single platform, creating a customized tech stack that scales with their growth and evolving needs.
FAQs
Q1. What are some essential content marketing tools for enterprises in 2025? Some key tools include Semrush for SEO and content optimization, HubSpot for comprehensive marketing automation, Jasper AI for AI-powered content creation, Grammarly for writing quality, and DashThis for analytics and reporting.
Q2. How can AI improve content marketing efforts? AI tools like Jasper AI and ContentShake AI can accelerate content creation, optimize for SEO, maintain brand consistency, and generate ideas. They help marketers produce high-quality content at scale while saving time.
Q3. What features should I look for in a content collaboration platform? Look for real-time editing, customizable workflows, version control, asset management, and integrations with other tools. Platforms like Google Workspace and Notion offer these collaborative features for content teams.
Q4. How can I measure the effectiveness of my content marketing? Use analytics tools like Google Analytics 4 and DashThis to track key metrics such as traffic, engagement, conversions, and ROI. Many content marketing platforms also offer built-in analytics to measure performance across channels.
Q5. What’s the best way to maintain brand consistency across content? Utilize tools with brand voice features, like Jasper AI or Grammarly Business. Implement style guides and templates in platforms like Canva or Slate. Centralize asset management and use approval workflows to ensure consistency before publishing.
