AI SEO tools have revolutionized the way beginners handle search optimization. A worldwide survey shows that 49.1% of respondents expect AI to have a positive effect on website search traffic in the next five years. New SEO practitioners will find massive opportunities through this transformation.
Beginners no longer need to tackle SEO by themselves. Research indicates that 68% of companies achieve better SEO and content marketing ROI with AI assistance. Powerful options now exist for beginners, ranging from free tools to the best AI SEO solutions 2024 offers. Expert analysis of numerous AI tools for SEO has identified a select few that produce measurable results. Recent intensive testing reveals that well-known tools don’t always align with specific SEO requirements.
SEO success requires more than just determination. The right AI SEO tool will help you bypass the learning curve and achieve results quickly. Would you like to know which tools deserve your attention?
ChatGPT
ChatGPT took the internet by storm in late 2022. The platform reached one million users in just five days and changed how we handle SEO tasks. This AI chatbot has become a powerful tool for anyone starting out with search engine optimization.
ChatGPT Key Features
The platform combines an accessible chatbot interface with advanced artificial intelligence capabilities. It runs on GPT-3.5 (free version) and GPT-4 (paid version), two of the most powerful large language models today.
ChatGPT’s core strengths include:- Natural language processing that understands and creates human-like text
- Next-token prediction that picks the most suitable words in a sequence
- Web browsing capabilities (in paid versions) that provide immediate information
SEO beginners can think of ChatGPT as a team member with instant access to content from all over the internet.
The tool excels at:- Generating keyword lists to build content around
- Creating content topics based on those keywords
- Drafting different versions of content for title tags and meta descriptions
- Highlighting grammatical errors in existing content
- Creating email drafts for backlink outreach
ChatGPT helps you discover your audience’s common questions on any topic. This makes it a great companion to plan and execute SEO strategies without needing technical knowledge.
ChatGPT Pros and Cons
Pros:
- Creates SEO-optimized first drafts quickly
- Automates content creation from metadata to web copy
- Gives quick answers to SEO questions
- Provides fresh ideas when you’re stuck
- Cuts down the need to outsource simple SEO tasks
Cons:
- Content needs fact-checking
- No immediate search volume data for keyword research
- Can’t replace human experts for strategy
- Sometimes creates generic content that doesn’t match your brand voice
- Free version knows things only up to April 2023
One SEO specialist called ChatGPT “a Swiss Army Knife of AI tools”. The platform works best when you use it with human creativity. Your results depend on how well you phrase your prompts and edit the output.
ChatGPT Pricing
The platform offers several pricing options:
Free Plan:
- Unlimited access to GPT-3.5
- Limited access to GPT-4o
- Immediate data from web search
- Limited access to file uploads and data analysis
- Limited image generation capabilities
- Everything in Free plan
- Extended limits on messaging and file uploads
- Standard and advanced voice mode
- Access to deep research and multiple reasoning models
- Access to GPT-4.5 (research preview)
Pro Plan – USD 200.00/month:
- Everything in Plus plan
- Unlimited access to all reasoning models and GPT-4o
- Unlimited access to advanced voice features
- Extended access to deep research
- Extended access to Sora video generation
Team Plan – USD 25.00-30.00/user/month:
- Secure, dedicated workspace with admin controls
- Business features like data analysis and custom GPTs
- Data excluded from training by default
- Connectors to internal sources (Google Drive, SharePoint, etc.)
Enterprise Plan:
- Custom pricing
- Everything in Team plan with expanded context window
- Enterprise-level security and controls
- Advanced data privacy options
- 24/7 priority support
ChatGPT Best For
ChatGPT serves as a perfect starting point for SEO beginners. Your imagination and prompt engineering skills determine what you can do.
The tool shines when you need:- Content Planning and Creation – Quick drafts of blog posts, meta descriptions, and title tags cut down hours of work. Just ask ChatGPT to “Create 10 SEO-friendly title tags with the keyword ‘best running shoes’, not longer than 60 characters” and you’ll get instant options.
- Keyword Research Help – While it doesn’t show search volumes, ChatGPT generates initial keyword ideas and groups them by search intent. This gives you a good base before using tools like SEMrush or Ahrefs.
- Technical SEO Tasks – The tool creates schema markup, robots.txt rules, and .htaccess rewrite rules. This makes technical SEO simpler for beginners who find coding challenging.
- Link Building Outreach – ChatGPT makes creating personalized outreach emails easier. It crafts eye-catching subject lines and customizes messages based on the recipient’s website.
- FAQ Creation – The platform excels at generating questions and answers about your topic. These can fill FAQ sections that might appear in Google’s featured snippets.
ChatGPT serves as a great learning tool for SEO concepts. You can focus on strategy while the tool handles simple tasks. Despite its limits, ChatGPT remains one of the most useful AI SEO tools for beginners who want better search performance without a steep learning curve.
Semrush AI Toolkit
Semrush has launched a powerful solution to monitor your brand’s AI presence. This specialized AI analysis platform extends their Traffic & Market Toolkit and makes intelligence accessible to SEO beginners that was previously available only to experienced professionals.
Semrush AI Toolkit Key Features
The Semrush AI Toolkit automatically scans how AI platforms like ChatGPT, SearchGPT, Google’s AI Mode, Gemini, and Perplexity represent your brand.
Its core features include:- Brand Presence Analysis – The toolkit monitors millions of AI conversations to show how your audience sees your brand compared to competitors. This helps you spot areas where AI responses might misrepresent or undervalue your brand.
- AI-Driven Strategic Insights – The toolkit’s advanced machine learning models detect patterns in AI data automatically. You get applicable recommendations to shape your business strategy from these findings.
- Competitive Intelligence – You can see how competitors position themselves on different AI platforms and analyze their strengths and weaknesses. This helps you find unmet customer needs and market gaps your competitors might miss.
- Consumer Intent Analysis – The toolkit breaks down customer queries into intent categories: Research (63.5%), Comparison (14.8%), Education (8.3%), Support (7.7%), and Purchase (6.8%). This shows where customers stand in their buying process.
- Cross-Platform Visibility – Each AI search engine prioritizes different results. The toolkit measures your brand’s visibility across ChatGPT, Gemini, and Perplexity AI to show where your content strategy succeeds and needs improvement.
- Ready-to-Present Reports – The AI Toolkit works with My Reports. You can turn AI insights into visually compelling, presentation-ready reports quickly.
The broader Semrush ecosystem includes ContentShake AI for blog posts, Ecommerce Booster for product descriptions, and SEO Writing Assistant for content optimization.
Semrush AI Toolkit Pros and Cons
Pros:
- Shows you the growing AI search landscape before competitors notice
- Displays exact market share percentage versus competitors across AI platforms
- Breaks down sentiment analysis into positive, neutral, and negative mentions
- Creates strategic recommendations based on data analysis
- Builds presentation-ready reports for stakeholders quickly
- Updates data weekly to keep insights current
Cons:
- Costs more than general AI tools (USD 99.00/month per domain)
- Each domain needs a separate subscription
- Some users say it lacks deeper brand-specific analysis
- Only analyzes rather than creates content (unlike ChatGPT)
- No free trial option (only demo report)
One reviewer said, “While it’s a solid step forward for AI-powered search visibility tracking, it’s not exactly groundbreaking”. The toolkit still offers great value for brands that need a broad view of their AI presence.
Semrush AI Toolkit Pricing
The Semrush AI Toolkit has a simple pricing structure:
- Base Version: USD 99.00 per month per domain
- Each new domain needs its own subscription
- No free trial available
- Free demo report shows the tool’s capabilities
- Cancel anytime
Your subscription includes Semrush’s complete AI tool collection:
- AI Platform Insights – See your brand’s presence in AI tools
- AI-Powered Strategy Recommendations – Get evidence-based decision support
- Competitive AI Platform Analysis – Learn how AI tools mention your competitors
Semrush AI Toolkit Best For
The Semrush AI Toolkit serves different organizational roles:
- For CEOs and Business Leaders – The toolkit helps you understand how AI platforms see your brand. You can spot strategic opportunities before competitors. A single-page dashboard shows market share distribution, customer intent, and sentiment analysis quickly.
- For Product Managers – Track your brand’s performance across AI platforms and find new market opportunities. The “Business Landscape” tab shows detailed market share analysis, highlighting which platforms favor your brand. You can identify areas where immediate action matters most.
- For Marketing Executives – Shape marketing strategies using AI-driven consumer insights. The “Brand & Marketing” tab analyzes what drives sentiment and compares how different AI platforms view your brand versus competitors. The “Audience & Content” tab shows what questions people ask about your brand.
- For SEO Beginners – Learn how AI search changes your visibility without needing technical knowledge. The toolkit automatically suggests ways to improve your presence across major AI platforms.
This toolkit helps anyone adapting to changes in online information discovery. The documentation notes it gives “an unprecedented view into one of the most transformative shifts in online discovery: traffic driven by AI assistants”.
More people now rely on AI chatbots and virtual assistants for information. Semrush’s AI Toolkit gives you an advantage in this ever-changing space. While other AI SEO tools focus on content creation, Semrush AI Toolkit specializes in brand intelligence across the AI ecosystem.
Koala AI
Unlike complete SEO suites, Koala AI specializes in creating SEO-optimized content that ranks well in search results. This AI-powered platform combines several specialized tools that work together to make your content creation workflow smoother.
Koala AI Key Features
Koala AI works as a four-in-one platform with distinct tools designed for different parts of content creation:
- KoalaWriter – The main tool creates long-form content based on your keywords. It reviews search results for your target terms and adds relevant entities and keywords to help your content rank higher. The tool stands out because it knows how to generate full articles with minimal prompting and produces publish-ready content in minutes.
- KoalaChat – Functions like ChatGPT but with specific SEO capabilities. The chat feature helps you brainstorm, research, and plan content. It pulls live data from the internet to provide current information.
- KoalaImages – Makes relevant AI images based on your content to improve visual appeal. You can pick custom styles and control image placement within your articles.
- KoalaMagnets – Makes eye-catching headlines and calls to action that draw readers in and keep them interested.
More features that make Koala AI unique:
- Automatic SEO Optimization – The platform reviews top-ranking pages for your keywords and organizes content. It identifies important entities and semantic keywords.
- Internal Linking – Koala looks at your entire website to find linking opportunities and adds contextual internal links to your content.
- Integration Options – You can publish directly to WordPress, Shopify, Webflow, Ghost, and other platforms with one click. Webhook integrations connect to Zapier and Make.com.
- Real-Time Data – KoalaWriter and KoalaChat get current information from the internet to improve factual accuracy.
- Amazon Affiliate Tools – You can create product roundups and single product reviews using live Amazon data, including actual customer reviews.
Koala AI Pros and Cons
Pros:
- Quick content creation – great for tight deadlines
- Live data integration for current statistics and references
- Outline editor lets you customize before generating articles
- Support for multiple languages to reach global audiences
- Automatic internal linking reduces manual work
- Publishing to various platforms with one click
- YouTube videos embedded based on article content
Cons:
- Drafts sometimes contain generic or repetitive phrases
- Advanced features cost more in higher plans
- Free plan limits make it hard to test fully
- Don’t deal very well with complex or specialized topics
- Users mention occasional slow performance
User reviews show most people find Koala AI very useful for making their content creation faster. A user said: “Koala is the only tool that writes full-length, formatted, long-form, current, attributed blog posts in one click – with minimal prompting“.
Koala AI Pricing
Koala AI has several pricing tiers to fit different needs:
| Plan | Monthly Price | KoalaWriter Words | KoalaChat Messages |
| Essentials | USD 9.00 | 15,000/month | 250/month |
| Starter | USD 25.00 | 45,000/month | 500/month |
| Professional | USD 49.00 | 100,000/month | 1,000/month |
| Boost | USD 99.00 | 250,000/month | 2,500/month |
| Growth | USD 179.00 | 500,000/month | 5,000/month |
| Elite | USD 350.00 | 1,000,000/month | 10,000/month |
Every plan includes:
- GPT-4 and GPT-3.5 access
- AI-powered SEO optimization
- AI images and YouTube video embedding
- Live Amazon data for affiliate articles
- Bulk writing mode
- WordPress and webhook integrations
- Google Sheets integration
- API access
Professional plans and higher tiers include automatic internal linking, custom AI image styles, and premium image models. Large-scale content operations can use “Scale” plans that range from USD 750.00 to USD 2,000.00 monthly with up to 10 million words per month.
The platform offers a free trial with limited features. Users who’ve used less than 15,000 words and 100 messages can get a refund within 15 days.
Koala AI Best For
Koala AI works great for several types of users:
Bloggers and Content Creators – The platform creates well-laid-out, search-friendly articles fast. People who need regular posts without losing quality will find great value here.
Affiliate Marketers – Built-in Amazon product features help create product comparison articles and reviews for affiliate marketing. Live Amazon data makes your content more authentic.
Niche Website Owners – The bulk writing mode lets you create many optimized articles at once when building content for multiple websites. One reviewer mentioned, “For USD 20.00 you are getting a lot of words per month in Koala AI… approximately 15 articles per month if each article has 3000 words”.
Small Business Owners – The platform creates quality content without needing deep SEO knowledge. This helps business owners who don’t have marketing teams but want online visibility.
SEO Beginners – The easy-to-use interface and automatic optimization make creating SEO-friendly content simple. You can focus on topics while Koala handles technical optimization.
Koala AI works best for:
- Making first drafts that need little editing
- Writing blog posts around specific keywords
- Building content libraries for affiliate marketing
- Creating articles that need current information
- Growing content across multiple sites
As an AI SEO tool made for content creation, Koala AI fills the gap between basic AI writers and specialized SEO platforms. New users who want their content to rank without learning complex SEO techniques will find it valuable.
Frase
Frase has carved out its own space in the AI SEO tools market. This platform lets you research, write, and optimize content all in one place. The company started in Boston back in 2017.
Frase Key Features
Frase gives you a complete workflow to create SEO content:
- SERP Analysis – The tool analyzes top-ranking pages for your keywords right away. You get key topics, headers, questions, and statistics that shape your content strategy.
- AI-Powered Content Brief Generator – You can create complete briefs in seconds. The system analyzes competitors and suggests headings, keywords, and topics you should cover.
- Outline Builder – The well-laid-out system helps you build outlines. You can pick headings from top SERP results and arrange them with drag-and-drop features.
- AI Writer – The system creates full-length, optimized content from your outlines. You can adjust the tone, length, and structure as needed.
- Live Optimization – Your content gets analyzed as you write. The tool spots topic gaps based on competitor data and suggests ways to improve rankings.
- Topic Scoring – You get a number score that shows how your content matches up against competitors. The system points out which keywords to use and how often.
- Collaboration Tools – The user-friendly features make working with freelancers and team members simple.
- Publishing Options – You can optimize your work directly in Google Docs and WordPress through integrations.
- Multilingual Support – The platform works in more than 20 languages including English, Spanish, French, German, Italian, and others.
Frase Pros and Cons
Pros:
- You can research and write in one place, which saves time
- Content briefs from AI make planning much faster
- Topic scoring shows exactly what needs improvement
- User-friendly content editor includes a research panel
- Creates SEO-optimized content quickly
- Custom AI tool builder adapts to special needs
Cons:
- Simple keyword research tools don’t match specialized platforms
- The platform sometimes has technical issues
- Lower plans need extra payment for AI writing
- Basic plan limits you to 30 documents monthly
- Add-ons make the price jump significantly
Frase Pricing
These subscription options fit different needs:
| Plan | Monthly Price | Annual Price | Documents | Users |
| Solo | USD 14.99 | USD 12.66/mo | 4/month | 1 |
| Basic | USD 44.99 | USD 38.25/mo | 30/month | 1 |
| Team | USD 114.99 | USD 97.75/mo | Unlimited | 3 (+USD 25.00/mo per extra) |
You can also buy individual “Rank-Ready AI Documents” at USD 3.50 each without subscribing.
Frase Best For
Frase really shines for several groups:
Content Marketers – You won’t need to switch between different tools anymore. Everything from research to writing to SEO analysis lives in one spot.
SEO Beginners – The topic scoring makes optimization straightforward. You don’t need deep SEO knowledge to create well-optimized content.
Agencies – Managing multiple clients becomes easier with team features. You can assign documents to different writers and track progress smoothly.
Bloggers – Quick research and content generation help you post regularly without cutting corners on quality.
Full-Stack Marketers – The platform combines writing help with optimization tools, making it valuable for people who handle both content and SEO.
Frase brings together AI-powered writing and informed SEO guidance in one package. This takes away much of the uncertainty in content creation. The platform gives you a great way to start creating professional-level optimized content if you’re just learning about AI SEO tools.
Writesonic
Writesonic stands out as a comprehensive AI marketing assistant that handles everything from research to publishing. The platform combines multiple AI models into a single interface, which saves you the hassle of switching between different apps.
Writesonic Key Features
Writesonic provides several impressive capabilities that help SEO beginners:
- Multi-model AI Engine – A single interface gives you access to GPT-4o, Claude, GPT-3.5, and other advanced AI models
- AI Article Writer – Produces factually accurate, SEO-optimized content that ranks better than competitors
- SEO Checker and Optimizer – Suggests improvements to boost rankings as you write
- Automatic Internal Linking – Looks through your website to add relevant internal links
- Brand Voice Cloning – The AI learns from your best content to maintain your brand’s unique voice
- Real-time Data Integration – Makes content decisions better with Ahrefs, Google Analytics, and WordPress connections
The platform also connects with marketing tools and publishes directly to WordPress and social media platforms.
Writesonic Pros and Cons
Pros:
- Simplified processes for SEO reduce the need for multiple platforms
- Uses immediate data instead of outdated information
- Ready-to-use prompt library helps with keyword research and SEO optimization
- Reduces manual work while staying current with Google’s updates
- Enterprise-grade security with SOC 2, GDPR & HIPAA compliance
Cons:
- New users might need time to learn advanced features
- Users need time to discover all capabilities
- Premium plans cost more for individual users
- Performance can be slow at times
- Content needs exporting before editing, which limits the editing tools
Writesonic Pricing
Writesonic offers multiple pricing tiers:
| Plan | Monthly Price (Annual Billing) | Features |
| Free Trial | USD 0.00 | 1 user, 1 project, 3 AI Agent generations, 1 article |
| Basic | USD 16.00 | 1 user, 1 project, 10 AI Agent generations, 5 articles/month |
| Lite | USD 39.00 | 1 user, 1 project, 100 AI Agent generations, 15 articles/month |
| Standard | USD 79.00 | 1 user, 2 projects, unlimited AI Agent generations, 30 articles/month |
| Professional | USD 199.00 | 2 users, 3 projects, unlimited AI Agent generations, 100 articles/month |
Writesonic Best For
Writesonic proves valuable for several user groups:
Content Marketers – The unified platform eliminates the need to switch between research tools, writing apps, and SEO analyzers. Content creation becomes more efficient.
Small Business Owners – Creating professional, SEO-optimized content becomes possible without deep technical expertise.
Bloggers – Quick research and content generation help maintain regular posting schedules.
Affiliate Marketers – The platform excels at finding long-tail keywords that help capture niche markets.
SEO Beginners – An accessible interface with built-in SEO checker makes creating search-friendly content straightforward.
Writesonic bridges the gap between simple AI writers and specialized SEO platforms, enabling beginners to create content that ranks well.
Comparison Table
| Tool | Key Features | Starting Price | Best Use Cases | Notable Pros | Notable Cons |
| ChatGPT | – Natural language processing – Web browsing (paid) – Content generation – SEO task automation – Grammar checking | Free (GPT-3.5) USD 20.00/mo (Plus) | – Content planning – Keyword research – Technical SEO – Link building – FAQ creation | – Fast content workflow – Automated metadata creation – Quick SEO answers – Reduces outsourcing needs | – Requires fact-checking – No search volume data – Knowledge cutoff date – Generic content risk |
| Semrush AI Toolkit | – Brand presence analysis – Informed insights – Competitive intelligence – Consumer intent analysis – Cross-platform visibility | USD 99.00/mo per domain | – Brand perception tracking – Market analysis – Marketing strategy – AI visibility monitoring | – AI platform visibility tracking – Sentiment analysis – Weekly data updates – Ready-to-present reports | – Gets pricey – Per-domain pricing – Limited brand analysis – No content creation |
| Koala AI | – KoalaWriter – KoalaChat – KoalaImages – KoalaMagnets – Auto SEO optimization | USD 9.00/mo | – Blog content creation – Affiliate marketing – Niche websites – Content scaling | – Rapid content creation – Live data – One-click publishing – Internal linking | – Generic phrases – Expensive advanced plans – Limited free plan – Occasional slow performance |
| Frase | – SERP analysis – Content brief generator – Outline builder – Live optimization – Topic scoring | USD 14.99/mo | – Content marketing – SEO beginners – Agency work – Blogging | – All-in-one platform – Clear optimization guidance – Team collaboration – Quick research | – Simple keyword research – Platform glitches – Extra cost for AI writing – Limited documents |
| Writesonic | – Multi-model AI engine – AI article writer – SEO checker – Brand voice cloning – Live data integration | Free trial USD 16.00/mo | – Content marketing – Small business – Blogging – Affiliate marketing | – End-to-end automation – Live data – Built-in prompt library – Enterprise security | – Learning curve – Time-intensive setup – Costly advanced plans – Export required for editing |
Conclusion
AI SEO tools have changed the game for beginners in the search optimization space. Your choice ended up depending on your specific goals and budget constraints after analyzing five powerful options.
ChatGPT stands out as the most versatile starting point with its free tier and natural language capabilities. This Swiss Army knife approach makes simple SEO tasks available without technical expertise. You’ll find it particularly valuable to create content, research keywords, and get technical SEO guidance.
Semrush AI Toolkit offers something different – visibility into how AI platforms see your brand. The intelligence is a great way to get insights at USD 99.00 per domain as more users turn to AI to find information. Strategic marketers will appreciate its competitive analysis capabilities.
Koala AI excels at content production with its four-tool approach that streamlines the entire process. The platform delivers remarkably fast results. This makes it perfect for bloggers and affiliate marketers who need high-quality content under tight deadlines. On top of that, its Amazon integration gives product reviewers a major advantage.
Frase balances research and creation effectively. The topic scoring system guides beginners through optimization without requiring advanced SEO knowledge. You should think about Frase when you need detailed briefs and want to match competitor content quality.
Writesonic combines multiple AI models with immediate data integration. This all-in-one solution works exceptionally well for small business owners and content marketers who seek workflow efficiency. The platform saves countless hours once you become skilled at it, despite its learning curve.
The overall landscape shows beginners should start with a simple question: What part of SEO challenges you most? Koala AI or Writesonic might solve your problems if content creation bottlenecks your progress. Semrush AI Toolkit delivers specialized insights for brand visibility concerns. ChatGPT offers the lowest barrier to entry, while Frase excels at structured optimization.
These tools increase your efforts rather than replace human judgment. The most successful SEO strategies still combine AI efficiency with your creative thinking and industry knowledge.
You can test drive one of these tools today. Many offer free trials or basic tiers that let you experience their capabilities firsthand. The right AI SEO tool will revolutionize those intimidating search optimization tasks into manageable steps toward greater online visibility.
