Google’s evolution has changed SEO pricing dramatically – 60% of searches now stay on the results page. The pricing range might surprise you. Small businesses pay $500-1,500 monthly for simple services. Advanced AI SEO strategies command $5,000 to $25,000+ per month.
Several factors create these price variations. Your business’s size, website complexity and target audience shape the SEO pricing structure. Most small and medium-sized businesses invest $1,500 to $5,000 monthly for standard SEO projects. AI SEO services cost $3,200 on average each month. Enterprise solutions with custom development can reach beyond $500,000.
This piece outlines the exact costs of various SEO packages in 2025. You’ll learn about three key pricing models that affect your investment. The breakdown includes expected services at each price point and shows how higher costs connect to better outcomes. Local shops and multinational corporations alike will find which SEO service costs match their goals and budget.
What does SEO cost in 2025?
Your SEO budget for 2025 will depend on your business size and goals. Small businesses usually spend between $500-$1,500 monthly for simple services. U.S. agencies charge $2,000-$4,000 for complete monthly packages.
Average monthly SEO pricing ranges
Monthly SEO pricing splits into distinct tiers based on what businesses need:
- Small business tier: $500-$1,000 monthly, perfect for local businesses with one storefront
- Mid-market range: $1,500-$5,000 monthly, suited for companies with competitive needs
- Premium services: $3,000-$7,500 monthly, suited for ambitious mid-size and ecommerce businesses
- Enterprise level: $7,500-$20,000+ monthly, suited for large companies that need sophisticated strategies
Hourly rates for most professionals range from $100-$150. Newer or offshore providers charge between $75-$150 per hour. Top U.S. consultants ask for $200-$300 hourly, while elite specialists can charge up to $500 per hour.
Technical audits as one-time projects cost between $1,000-$5,000. Enterprise-level site overhauls can reach $30,000.
Why SEO pricing varies so widely
Price differences stem from several factors. Location plays a big role. U.S. monthly rates ($2,500-$5,000) are nowhere near those in Eastern Europe or South America ($540-$1,350).
Experience shapes pricing too. A 10+ year old agency charges about $3,000 monthly on average. Their track record and expertise justify these rates.
Healthcare, finance, and legal SEO cost more because these keywords are expensive to target. To name just one example, ecommerce SEO packages cost $2,000-$10,000 monthly. This reflects how complex product-based optimization can be.
Project scope determines the final cost. One agency explains: “Complete SEO focuses heavily on analysis reporting to track metrics – like online traffic growth, conversion rates, and visibility”. This needs more resources than simple optimization.
What’s changed since 2024
SEO pricing has evolved since last year:
Slower inflation means moderate price increases or flat rates for 2025. About 49% of agencies expect their client’s budgets to grow in the next 12 months. This suggests room for higher rates.
AI’s influence on search has created new service categories. Agencies now offer AI visibility strategies with traditional rankings. These come at premium rates due to specialized knowledge.
Most packages now include structured data and schema markup for AI systems. This has raised the baseline cost of complete SEO.
AI chatbots might reduce traditional search volume by 25%. This has made agencies adapt their approaches and pricing.
These changes haven’t affected SEO’s value. Hubspot’s 2025 State of Marketing Report shows SEO remains one of the top three marketing channels for ROI.
Understanding SEO pricing models
SEO pricing models can make or break your marketing budget. Different approaches work better based on your business needs, timeline, and goals.
Monthly retainers
Monthly retainers dominate the pricing landscape. About 78% of agencies, consultants, and freelancers prefer this model. The setup is straightforward – you pay a fixed monthly fee for ongoing SEO services. Most retainers cost between $500-$5,000 per month. U.S.-based agencies typically charge $2,000-$4,000 for quality services.
Retainers are popular and with good reason too. Agencies get predictable revenue while clients see steady progress. Quality retainers focus on strategy and results instead of rigid task lists. One agency puts it simply: “you agree to pay us, and we agree to provide expert SEO strategy and deliverables”.
The biggest problem? You might pay for services you don’t need. Some businesses get stuck in 6-month contracts without room to adjust as their needs change.
Project-based pricing
Almost half of SEO providers (49%) offer project-based pricing. This model delivers specific outcomes for a one-time fee – think technical audits, traffic drop recovery, or content framework development.
Projects usually cost between $1,000-$5,000. About 83% of North American providers charge over $1,000 per project. Large-scale site overhauls can reach $30,000+ for enterprise clients.
This approach shines when you know exactly what you need. You’ll get clear deliverables and timelines. The model falls short for ongoing optimization needs though. One agency compares it to a race: “it’s almost impossible to win if you drive your car a lap, stop for a few minutes, then drive another lap”.
Hourly consulting rates
Hourly rates work best for specific tasks or consultation needs. Most professionals charge $75-$200 per hour, depending on their experience and location. SEO experts with 5+ years of experience usually charge $100-$150 hourly, while top consultants ask for $200+.
Location plays a huge role in pricing. U.S. consultants average $93 hourly, but rates in some countries can drop to $5 per hour. Experience directly affects pricing – each additional year typically adds $15-25 to hourly rates.
The upside? You only pay for actual time spent. The downside is that this model might encourage billing more hours rather than focusing on results.
Performance-based pricing
Performance-based models (also called pay-for-performance or pay-per-results) make up about 16% of the market. You pay only when specific goals are met – usually keyword rankings, traffic increases, or generated leads.
This sounds great in theory – why pay without results? Yet seasoned SEOs often avoid it. Many worry that agencies might use questionable tactics for quick wins. One source warns: “Pay-for-performance SEO causes SEO agencies to rush the process, which can lead to lackluster results and unsavory tactics”.
Success with this model depends on clearly defined metrics and realistic timeframes.
Hybrid and usage-based models
About 11.4% of businesses combine different payment models. These hybrid approaches mix various pricing structures – like a lower monthly retainer plus performance bonuses or milestone payments.
Popular hybrid models combine base retainers with per-lead bonuses, flat rates with milestone bonuses, and tiered lead thresholds. Both parties share the risk without betting everything on rankings or lead volume.
Hybrid models excel when businesses hesitate about long-term contracts. They also help agencies build momentum before switching to performance-based pricing.
What’s included in SEO services today
Modern SEO packages are nowhere near just keyword optimization. Search engine sophistication and buyer expectations have expanded the range of services.
Technical SEO and audits
Technical SEO creates the foundations of all working optimization. Most agencies start with site audits to spot critical problems affecting performance. A detailed technical audit looks at crawlability, indexation problems, page speed, mobile usability, and site architecture.
Website audits typically cost $500-$2,500 as standalone services. Technical SEO makes up 25-35% of monthly activities for ongoing retainers. Core technical services now have:
- Core Web Vitals optimization
- Site architecture improvements
- JavaScript rendering support
- Mobile-first indexing compliance
- Internal linking optimization
Many agencies provide quarterly technical refreshes instead of one-time fixes. This strategy shows that technical health needs ongoing maintenance as search engines evolve.
Content creation and optimization
Content development takes the biggest chunk of most SEO packages, usually 30-40% of monthly retainers. Modern content services go beyond simple blog posts to cover:
SEO-optimized content costs range from $0.10-$0.50 per word for standard blog content. Product descriptions cost $25-$100 per page, and long-form expert guides can reach $500-$2,000 per piece.
Quality content needs the most work in SEO, which explains higher prices for content-heavy packages. Most agencies focus on topical authority rather than keyword density. They create content clusters around main themes instead of isolated articles.
AI-driven keyword research
AI tools have reshaped keyword research. About 73% of SEO agencies now use AI-assisted keyword discovery in their standard packages.
Today’s keyword research goes beyond simple search volume analysis to cover:
Entity analysis spots relationships between topics in Google’s Knowledge Graph. Intent mapping groups searches as informational, navigational, transactional, or commercial investigation.
Keyword clustering groups related terms to target multiple phrases with single content pieces. This method works better than creating separate pages for similar keywords.
Reporting and analytics
Analytics and reporting take up 15-20% of SEO service time. Monthly reporting packages usually have:
Performance tracking now focuses on business metrics instead of just rankings. While 84% of SEO clients want ranking reports, agencies put more emphasis on conversion and revenue metrics to show ROI.
Modern SEO reporting uses attribution modeling to show organic search’s role in conversion paths. This approach shows SEO’s value beyond last-click attribution.
Local SEO and schema markup
Local SEO matters most for businesses with physical locations. Simple local SEO packages start at $300-$500 monthly. Detailed services can reach $1,500-$2,500 for multi-location businesses.
Local optimization usually has:
Schema markup appears in 87% of SEO packages. This structured data helps search engines understand content context and creates rich results in search listings.
Voice search optimization shows up in about 62% of SEO service offerings, as voice assistants grow more popular. Local SEO packages now include Google Business Profile optimization as standard, not an add-on service.
Factors that influence SEO optimization cost
Several key factors determine your SEO campaign’s cost. Learning about these elements helps you plan your budget and spot fair prices in a market with wide-ranging costs.
Scope of services
The breadth of services you need directly relates to your SEO investment. A one-time audit for simple on-page optimization costs around $500. A detailed campaign that includes content creation, technical fixes, and link building costs more. Medium-sized businesses should expect to pay $2,500 to $10,000 monthly for a complete SEO strategy.
What makes these prices different? Your website needs more hours when you add more services. Packages that include technical audits, content optimization, keyword research, and analytics cost more than specialized services that focus on one area.
Your goals’ complexity plays a role too. Many agencies charge more for rushed timelines or specialized work like international SEO.
Business size and website complexity
Your company’s size shapes what you’ll pay for SEO. Small businesses with simple websites that focus on local markets pay $500-$2,000 monthly. They pay less because they have fewer pages and target smaller areas.
Your website’s complexity creates big price differences. Here’s how it breaks down:
- Small websites (5-20 pages): Lower pricing tier
- Medium websites (20-100 pages): Mid-range pricing
- Large websites (100+ pages): Premium pricing
- E-commerce sites: Highest tier due to product volume
Websites with complex structures or thousands of pages, like e-commerce stores, cost $5,000-$20,000 monthly. Each page needs optimization, which creates more work.
Sites with existing penalties or technical problems need specialized expertise and cost more.
Market competitiveness
Your industry’s competition level greatly affects your costs. Legal, financial, and healthcare sectors pay more because ranking is harder in these fields. Keywords in these markets need more detailed strategy work.
Highly competitive industries cost $4,000 to $10,000 monthly, while less competitive fields run $1,000-$3,000. This big gap exists because competitive industries need:
- Better quality content
- More advanced link building
- Deeper technical optimization
- More research and analytics
Your location targets change prices too. Local SEO runs $500-$2,000 monthly. National campaigns cost $2,000-$15,000 based on competition.
AI tools and technology stack
An agency’s AI technology affects their SEO pricing. Companies with their own AI platforms for research, content creation, and analytics charge more than those using simple tools.
These technology investments often justify higher rates because:
- Advanced tools give better results and insights
- Special AI finds opportunities basic tools miss
- Teams need expertise to use these tools well
As AI changes how search works, agencies now include AI visibility plans with traditional rankings, often at higher rates.
Agency experience and reputation
An agency’s success record affects their prices. SEO experts with proven results charge premium rates.
Experience levels typically set these price tiers:
- New providers (1-3 years): Under $1,000 monthly
- Established agencies (4-6 years): $1,000-$2,500 monthly
- Expert agencies (7+ years): $2,500-$5,000+ monthly
Top SEO professionals might charge $300 per hour. Less experienced ones often charge $75-$150 hourly.
The agency’s location matters too. Those in big cities charge more because of higher costs. Their specialty also counts – agencies focused on finance or healthcare often charge more for their expert knowledge.
How AI is changing SEO pricing
AI has turned the SEO pricing world upside down in 2025. The latest tech doesn’t just change optimization methods – it redefines what you’re paying for.
Generative Engine Optimization (GEO)
GEO helps businesses get recommended by AI chatbots when users ask about products. This fresh approach has created a new pricing category in the SEO market.
GEO services typically fall into three pricing tiers:
- Simple packages: $2,000-$3,000 monthly
- Mid-range solutions: $4,000-$7,000 monthly
- Complete campaigns: $8,000-$10,000 monthly
GEO retainers can reach $20,000+ monthly in competitive industries or for enterprise clients. The high price makes sense because GEO blends SEO, PR, and reputation management. You’re building brand authority in AI knowledge bases, not just optimizing keywords.
One early GEO provider puts it this way: “The goal is to secure placement on superlative lists, perform SEO on your website, secure positive reviews, and generate publicity via traditional PR”.
AI content tools and automation
AI tools have revolutionized SEO service economics. These tools handle tasks that once needed many human hours:
- Keyword research and clustering
- SERP analysis
- Content generation
- Search intent analysis
- Trend forecasting
AI tools don’t fully automate SEO, contrary to popular belief. They make agencies work faster. Small teams can now deliver results that once needed large agencies.
This efficiency creates an interesting pricing challenge. Traditional agency retainers ($2,000-$20,000 monthly) now face competition from AI platforms offering similar results for $500-$2,000 monthly. A mid-sized ecommerce site might pay $5,000 monthly for SEO services, while an AI platform could deliver comparable results for $750 monthly.
Structured data and schema for AI
Structured data has become vital for AI visibility, adding new layers to SEO pricing.
Schema markup helps search engines and AI systems understand content better. Rich results become possible and AI models interpret content more accurately. Companies using structured data have seen great results:
- Rotten Tomatoes: 25% higher click-through rates
- The Food Network: 35% increase in visits
- Rakuten: 1.5x more time spent on pages
Schema markup comes standard in 87% of SEO packages now. This technical work costs more but proves its worth. Modern schema implementation focuses on FAQPage, HowTo, Product, and Article formats – types that AI systems digest easily.
AI visibility vs. traditional rankings
Success metrics have changed, causing the biggest pricing shift. Traditional SEO tracked keyword rankings and organic traffic. AI SEO now prioritizes presence in AI-generated answers.
SparkToro research shows 58% of Google searches end with zero clicks. Users get answers straight from AI overviews, fundamentally changing how we measure and price SEO value.
SEO reports now include “AI search readiness scores” and “AI visibility” metrics. Tools that track visibility across ChatGPT, Perplexity, and Google AI Overviews cost $200-$1,000 monthly based on features.
These changes have created specialized pricing tiers. Companies pay extra to track their appearance in AI-generated answers. One agency explains these tools “help you answer questions like: Are we showing up in AI Overviews for our target keywords?” – questions that didn’t exist in pricing talks a year ago.
SEO pricing by business type
The cost of SEO in 2025 depends on your business size. Companies of all types need different levels of investment based on their goals and complexity.
Small businesses and startups
A startup’s SEO budget ranges from $750-$1,500 per month for simple services. Local businesses should expect to pay $1,500-$3,000 monthly for standard optimization.
Companies with limited resources often begin with $500-$1,000 monthly investments. SEO experts caution against cheap services under $150 monthly. “Such a low cost means a company is either using shady methods or will provide few results”.
Real results need at least $1,500 monthly. Most small businesses with 3-5 employees spend $500-$1,000 monthly. Companies with 50+ team members invest $1,500-$4,000.
One-time SEO projects are another option. These specific improvements cost between $500-$3,000.
Mid-sized companies
Mid-market companies need bigger budgets because they have more work to do. Monthly costs range from $1,500-$5,000. Many companies that have been around a while pay $3,000-$7,000.
These higher prices come from:
- More pages to optimize
- More content creation
- Tougher keyword competition
- Technical audits ($500-$10,000)
Companies targeting regional or national audiences spend $1,500-$5,000 monthly. B2B SaaS companies invest $1,500-$4,500 monthly, with hourly rates of $75-$200.
Enterprise and eCommerce brands
Enterprise SEO is a big investment. Standard services cost $5,000-$7,500 monthly. Complex campaigns can reach $10,000-$25,000 monthly. Some agencies charge over $100,000 for large projects.
ECommerce SEO costs are significant too. Monthly services run $2,000-$10,000, averaging around $2,500. Specialized eCommerce SEO experts charge $100-$300 per hour.
These prices reflect the unique needs of eCommerce sites:
- Optimizing thousands of product pages
- Managing complex technical systems
- Updating content for inventory changes
- Competing in busy markets
Local vs. national vs. international SEO
Location matters in SEO pricing. Local SEO is the most affordable at $300-$2,000 monthly. Neighborhood campaigns cost about $1,500 monthly. Metropolitan-area targeting increases to $2,200.
National SEO campaigns need bigger budgets – $2,500-$10,000 monthly. This covers wider competition and more keywords.
International SEO comes at premium rates, especially for multi-country and language campaigns. Global SEO needs expertise in:
- Creating content in multiple languages
- Researching keywords by region
- Building international links
- Adapting to cultural differences
- Setting up multiple domains
Regulated industries like finance, healthcare, and legal services cost more. These specialized campaigns average $2,700 monthly due to strict requirements.
How to evaluate SEO ROI and value
SEO investment value goes beyond tracking rankings and traffic. You need to know what you’re getting for your money to justify your SEO pricing decisions and optimize future spending.
Traffic vs. conversions vs. revenue
Companies often celebrate metrics like rankings and impressions without understanding how these efforts affect their bottom line. AI has changed search behavior significantly. Traffic alone is no longer a reliable success indicator. Users now get answers directly in search results without clicking through to websites. This makes traditional metrics less meaningful.
Conversion tracking focuses on real business outcomes such as leads, purchases, and demo requests. These metrics show how organic traffic contributes to business results in today’s evolving search world.
Your traffic conversion tracking needs to include:
- Conversion rate calculation: (Conversions ÷ Organic Visits) × 100
- Revenue attribution: GA4’s conversion tracking helps connect dollar values to organic traffic
Ecommerce sites should track the average customer spend per transaction to calculate revenue from organic search. Search-engine leads produce higher close rates – 14.6% compared to just 1.7% for outbound leads.
Tracking organic pipeline growth
Looking past vanity metrics requires connecting SEO to your sales pipeline. The basic formula remains straightforward: SEO ROI = (Revenue from SEO – SEO Investment) / SEO Investment.
Attribution challenges often surface. CRM systems rarely provide attribution data when leads don’t come from paid sources like PPC or LinkedIn. The solution lies in setting up clean attribution and maintaining data quality as your foundation.
Key tracking elements include:
- Organic lead volume and quality
- Conversion rates by landing page and keyword groups
- Sales qualified leads (SQLs) influenced by SEO
- Customer lifetime value (LTV) of SEO-acquired traffic
Assisted conversions are crucial to track. Users often need multiple touchpoints before completing desired actions. SEO supports conversion processes even when other channels get credit for final conversions.
Forecasting ROI from SEO investment
Future SEO returns projections help justify investments and set realistic expectations. Start with historical performance data as your standard. Add traffic assumptions based on keyword volumes and conversion rates through your marketing funnel.
SEMrush or Ahrefs can help estimate traffic increases for your target keywords. Apply your historical data from similar campaigns for conversion rates. The B2B Enterprise industry standard of 1.5–3% works well if you lack segment-specific data.
Your SEO investment calculations should include all costs:
- Internal team salaries allocated to SEO
- Agency and contractor fees
- Technology stack costs (SEO tools, CMS platforms)
- Design resources for on-page enhancements
- Developer resources for technical implementation
SaaS companies with subscription models benefit from calculating Customer Lifetime Value instead of Average Contract Value. This shows how SEO stimulates growth throughout the customer lifecycle, not just initial acquisition.
SEO delivers results even after the original work is complete. Unlike paid ads that stop producing once campaigns end, SEO continues driving results long after optimization. This makes its ROI potentially higher than other channels over time.
Red flags and what to avoid in SEO pricing
Watch out for SEO deals that look too cheap or make unrealistic promises. Many businesses end up in traps that harm their websites and drain their marketing budgets.
Too-good-to-be-true pricing
Ultra-low SEO prices should raise red flags right away. Companies offering services for as little as $3 per month should make you run the other way. Quality SEO campaigns need 20-40 hours of work each month for most businesses.
The numbers just don’t make sense. A $1,000 monthly SEO contract leaves only 6-10 hours of actual work on your account after agency costs and profit margins. This limited time makes it impossible to achieve meaningful results.
SEO experts agree: “If you see someone charging less than $1,000/month for SEO pricing, you should run”. Budget providers usually rely on automated tools or outsourced labor without any real strategy.
Guaranteed rankings
Stay away from anyone who promises specific rankings. Google makes this clear: “No one can guarantee a #1 ranking on Google”. These promises often hide shady tactics.
Agencies that “guarantee SEO results” tend to use black hat methods like keyword stuffing, buying cheap backlinks, or targeting obscure keywords that nobody searches for. These tricks might boost traffic briefly but can lead to harsh penalties.
Lack of transparency
In stark comparison to this, legitimate SEO work involves specific tasks like keyword research, content optimization, technical audits, and link-building outreach. Red flags should go up if an agency’s proposal talks vaguely about “improving your online presence” without concrete plans.
Good agencies share their methods openly, send detailed reports regularly, and explain the reasoning behind their strategy choices. Agencies that hide their techniques usually have something to cover up.
One-size-fits-all packages
Standard SEO packages ignore a simple truth – no two businesses are similar. Successful strategies must match your specific needs, situation, and goals.
Your ideal strategy depends on many factors: budget, industry competition, current SEO health, and whether you’re bouncing back from a Google penalty. Providers with fixed packages force clients into rigid deliverables that don’t fit their business.
Note that generic work leads to generic results.
Conclusion
SEO pricing ranges from $500 monthly for small local businesses to $25,000+ for enterprise-level campaigns. Your specific needs will determine your ideal budget. Most people choose monthly retainers, but you can opt for project-based work, hourly consulting, or performance-based arrangements based on your goals and payment preferences.
The digital world of 2025 needs more than simple keyword optimization. A complete campaign includes technical audits, content creation, AI-driven research, and local strategy development. On top of that, AI has revolutionized how SEO works and its pricing structure. GEO services cost more now, and structured data implementation comes standard with most packages.
Your business type determines what you’ll pay. Small businesses usually invest $750-$3,000 monthly, mid-sized companies spend between $1,500-$7,000, and enterprise solutions begin around $5,000 but can reach $25,000+. The geographic scope is a vital factor too – local campaigns cost nowhere near as much as national or international efforts.
ROI measurement should go beyond traffic metrics. You’ll get better insights by focusing on conversions, revenue attribution, and pipeline growth. These metrics show the actual return on your investment. Track how organic traffic turns into paying customers and measure their lifetime value.
Red flags should appear quickly if you see suspiciously cheap pricing, guaranteed rankings, vague deliverables, or one-size-fits-all packages. Quality SEO takes time and strategic thinking.
The best SEO investment matches your budget with your growth goals. While prices vary, organic traffic’s long-term value beats other marketing channels because SEO keeps delivering results long after the original work ends. Smart SEO spending isn’t about finding the cheapest option – it’s about finding what delivers sustainable growth for your specific business needs.
Key Takeaways
Understanding SEO pricing in 2025 helps you make informed decisions about your digital marketing investment and avoid costly mistakes.
- SEO pricing varies dramatically by business size: Small businesses typically pay $500-$1,500 monthly, while enterprise campaigns can reach $25,000+ depending on complexity and scope.
- Monthly retainers dominate the market: 78% of SEO providers use retainer models ($2,000-$4,000 average), offering predictable costs and consistent optimization progress.
- AI is reshaping SEO services and costs: Generative Engine Optimization (GEO) commands premium rates of $2,000-$10,000+ monthly as businesses optimize for AI-powered search results.
- Focus on revenue metrics, not just traffic: Track conversions and pipeline growth rather than rankings alone, as 58% of Google searches now result in zero clicks.
- Avoid red flags that signal poor providers: Extremely low pricing under $1,000/month, guaranteed rankings, and one-size-fits-all packages typically indicate questionable tactics or inadequate service.
The key to successful SEO investment isn’t finding the cheapest option – it’s finding the right balance between your budget and growth objectives. Quality SEO continues delivering results long after initial optimization, making it one of the highest ROI marketing channels when executed properly.
FAQs
Q1. What is the typical cost range for SEO services in 2025? SEO costs can vary widely, ranging from $500-$1,500 monthly for small businesses to $5,000-$25,000+ for enterprise-level campaigns. The exact price depends on factors like business size, competition, and scope of services needed.
Q2. How has AI impacted SEO pricing and services? AI has introduced new service categories like Generative Engine Optimization (GEO), which can cost $2,000-$10,000+ monthly. It has also improved efficiency in tasks like keyword research and content creation, potentially lowering costs for some services while adding complexity to others.
Q3. What pricing models are common for SEO services? The most common pricing model is monthly retainers, used by about 78% of providers. Other models include project-based pricing, hourly consulting rates, and performance-based pricing. Some agencies also offer hybrid models combining different payment structures.
Q4. How can businesses measure the ROI of their SEO investment? To measure SEO ROI, businesses should focus on metrics beyond just traffic, such as conversion rates, revenue attribution, and organic pipeline growth. It’s important to track how organic traffic converts into leads and sales, and calculate the customer lifetime value of SEO-acquired traffic.
