What is the most effective digital marketing strategy? With all the available channels, tactics, methods, and strategies, answering this question can be very difficult. Different marketing channels will work better for certain businesses and/or industries over the others, and let’s not forget the fact that the marketplace is always evolving. In this modern business environment, we can no longer rely on just one marketing tactic to achieve the best result. Rather, we should attempt an integrated marketing effort consisting of several different strategies to cover different aspects, creating a seamless buyer’s journey for the customers. With that being said, here we will discuss some of the most effective digital marketing strategies to develop an integrated marketing plan. These strategies cover different stages of the customer journey, and each with their own benefits and disadvantages. Let us begin.